Blue ocean strategy: watch on utube. Blue Ocean Strategy Assignment1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from theperspective of company, competition, costs, and markets.2. The authors allude to the fact that most companies borrow their strategic thinking frommilitary models (see 'Paradox of strategy'). How does this model affect perceptionsrelated to competition and customers and what are the implications for creating valuefor markets (and employees!)?3. Using the 'Snapshot of blue ocean creation' exhibit, list and explain the key successfactors for the three industries (auto, computer, movie theaters).4. The authors claim 'demand is created rather than fought over' in blue oceans. Whatdoes this mean? Cite examples from the article.5. Explain the redefined relationship between 'value' and 'low cost' in blue oceanstrategies. What is the traditional basis of 'competitive advantage' in red oceanstrategies?I

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Select a public company of interest. Using the company's 2018 annualreport, create three strategic financial objectives for 2019. For eachobjective, specify a strategic goal or target. The goals should beconsistent with the company's 2018 financial performance.2. Netflix’s strategy of moving to online video downloads has beenwidely discussed in a number of articles that can be found online.What are the basic objectives of Netflix’s strategy now? What aresome of the major assumptions underlying the strategy? Given whatyou know about discovery -driven planning, do these assumptionsseem reasonable? 3. Explain the role of automated decision systems in businessapplications? 4. How does knowledge management support decision making? Identifyproducts or systems on the Web that help organizations accomplishknowledge management.
7 Compare the components and applications of the models in the Full syllabus under the heading On Business Strategy in Week 5 based on the following Categories of Comparison below. The models are Porter’s Five Forces, SWOT, BCG, and PEST. Categories of Comparison  What is the purpose of the model?  How do managers use the model in the formulation of strategy?  How does the model help to analyze the firm’s “competitive environment”?  How would managers use the model to assist them in analyzing their firm’s specific competitive capabilities?  How does the model hhelp to analyze the firm’s various businessunits?
19- Ahmed is making a long term plan to improve his business. Which of the following premises he supposed to include while he is forecasting? a. What new markets will emerge? b. What will be new technologies? c. All of the options d. What will be the supply of competitors?
The article Analysis of Journal Article: Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844. defines and explains the significance of the following key concepts in corporate strategic management: VUCA environment, Corporate Foresight, Resource Based View of the Firm, Dynamic Capabilities Framework, Absorptive Capacity, Environmental Dynamism, Environmental Complexity. Scenario Planning. Provide a brief definition of each of these concepts and explain why it is significant for corporate strategic management. This section of the assignment should be approximately 500 words. To complete this section of the assignment you should start with Fergnani’s work however you might find it useful to supplement this with other scholar’s work on these concepts.
Explain and provide a clear statement of the main problem, issue, challenge, etc., Abu Dhabi National Oil Company as well as internal constraints and/or external trends they have. determine the appropriateness of the company's strategy (articulated in the company profile section) for its situation (issues that it needs to deal with articulated in the situation analysis section) and clearly explain how the strategy (or parts of the strategy) does or does not fit with the situation (or with other parts of the strategy). Recommend a coherent package of changes to the company's strategy and specific steps to implement them. Explain and justify your recommendations. In addition, explain and justify the aspects of the company's strategy that they should remain the same.
1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances 2. efers to the budget method that is based on past or projected sales numbers. a. Historical b. Objective-and-task c. Benchmarking on competitors d. Percent-of-sales
Op1. 4.1 Learning Outcomes: Discuss the role of strategic management. Compare mission, vision, and value statements. Discuss the types and purposes of goals and plans Describe SMART goals and their implementation 4.2 Action Required: Use the website www.samples-help.org.uk/mission-statements to look up for the mission statements of some well-known corporations. 4.3 Test your Knowledge (Question): Evaluate the usefulness of any one of these mission statements for the planning of future strategies for this business
1) Explain why your company needs to consider all of these perspectives in developing strategy.(2) Explain why you chose the goals and how the goals are aligned with the mission, vision, and purpose you state in Task 1. VISION Creating a happier and sustainable world is our aim, where coexisting is natural. We believe that every biscuit we produce brings us closer to a healthier lifestyle and a greener future. Each snack is a small but significant contribution towards our vision. MISSION To nourish both the body and soul, Petit Biscuits endeavours to create a delectable assortment of organic treats while simultaneously promoting ethical business practices that benefit the environment. PURPOSE Petit Biscuits is driven by the purpose of making mindful snacking accessible to everyone. Through our products, we aim to offer a variety of biscuit options that align with diverse dietary needs and preferences by also fostering a culture of conscious eating, promoting sustainable sourcing,…
Use SWOT framework to list out and explain the key issues that need to be dealt with, constraints, key opportunities, core competencies that should remain the basis for the company's strategy, importance and priority of issues, existing and potential synergies, causes vs. symptoms of Abu Dhabi National Oil Company. determine the appropriateness of the company's strategy and give some recommendations.
1. A famous Oman dining chain needs to create menus that are tastier and include more things that consumers want and are able to pay for. How can 'information systems' support management execute this strategy? Which pieces of data does the organization like to collect? Also explain, how the reports can be helpful in assisting management make decisions relevant to improving menus and profitability? 2. Suppose you are a manager in an Omani organization that runs on a cross-border basis, what criteria will you use to determine if an application should be established as a global application or as a local application? Also explain the ways how the Internet can be utilized in International Information Systems. 3. On an ad hoc basis, Oman-based Mercedes-Benz car dealer Zawawi Trading Company LLC provided customer data to parent company. There is no real incentive for the dealer to share data with the company. How could this problem be solved by customer relationship management (CRM)…
I. To make goal setting effective and worthwhile, the goals should be specific, objective and verifiable. II. In conservative strategy, credit sales decrease, collection rate increase, AR balance decrease, bad debts decrease and collection expense decrease.III. The indispensable 5Cs of credit shall be followed in credit policy. What statement(s) is/are true? A. I, II, III B. I, II C. I, III D. II, III E. Only I F. Only II G. Only III H. None
Draw similarities between the capabilities of M2M and loT technologies using the real-world example of "Amazon Alexa" to showcase the possibilities and advantages of a loT-oriented strategy over an M2M-oriented approach. In this way, you can show that a loT-oriented strategy has more to offer than an M2M-oriented strategy does.

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