A golf club’s owner has commissioned a market study that estimates the average customer’s monthly demand curve for playing 18-hole golf game to be                Q=50 – 0.5P,   where Q stands for the number of 18-hole golf game, and P is the green fee.  The marginal cost is given by MC=20.    Under two-part pricing strategy, what is the optimal amount of green fee to charge for one round of 18-hole golf game? Under two-part pricing strategy, what is the optimal amount of membership due? Under two-part pricing strategy, what is the size of the profit obtained from the average customer?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter15: Strategic Games
Section: Chapter Questions
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A golf club’s owner has commissioned a market study that estimates the average customer’s monthly demand curve for playing 18-hole golf game to be

               Q=50 – 0.5P,

 

where Q stands for the number of 18-hole golf game, and P is the green fee.  The marginal cost is given by MC=20. 

 

  • Under two-part pricing strategy, what is the optimal amount of green fee to charge for one round of 18-hole golf game?
  • Under two-part pricing strategy, what is the optimal amount of membership due?
  • Under two-part pricing strategy, what is the size of the profit obtained from the average customer?

 

 

 

 

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