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If consumers can easily switch to a close substitue when the price of a good increases, demand for that good is likely to be:

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter10: Strategy: The Quest To Keep Profit From Eroding

Section: Chapter Questions

Problem 7MC: If a firm successfully adopts a product-differentiation strategy, the elasticity of demand for its...

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