A phone company operates two markets. In market one, research suggest that the price elasticity is -0.4 and on the other market -1.4. The company has decided to revise prices upward on both markets by 10% this year. Comment on the decision. What alternative pricing strategy would you suggest?

Economics For Today
10th Edition
ISBN:9781337613040
Author:Tucker
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Chapter5: Price Elasticity Of Demand And Supply
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A phone company operates two markets. In market
one, research suggest that the price elasticity is
-0.4 and on the other market -1.4. The company
has decided to revise prices upward on both
markets by 10% this year. Comment on the
decision. What alternative pricing strategy would
you suggest?
Transcribed Image Text:A phone company operates two markets. In market one, research suggest that the price elasticity is -0.4 and on the other market -1.4. The company has decided to revise prices upward on both markets by 10% this year. Comment on the decision. What alternative pricing strategy would you suggest?
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