A reduction in the advertising expense ratio increases both a firm's ROE and its share value. True or False ??

Business/Professional Ethics Directors/Executives/Acct
8th Edition
ISBN:9781337485913
Author:BROOKS
Publisher:BROOKS
Chapter6: Professional Accounting In The Public Interest
Section: Chapter Questions
Problem 17.2EC
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true or false explain pls

A reduction in the advertising expense ratio increases both a firm's ROE and its share value.
True or False ??
Transcribed Image Text:A reduction in the advertising expense ratio increases both a firm's ROE and its share value. True or False ??
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