A retail chain is experiencing a decline in sales and profitability due to increased competition and changing customer preferences. The company has decided to implement a cost-cutting program to improve its financial performance. You have been hired as a consultant to help the company identify areas where cost-cutting can be achieved without compromising the quality of products and services. Which of the following strategies would be most effective for the retail chain to cut costs without compromising the quality of products and services?    Reduce staff salaries and benefits    Improve supply chain management and logistics to reduce costs    Decrease the quality of products and services    Cut back on marketing and advertising expenses

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
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Problem 3.8A
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A retail chain is experiencing a decline in sales and profitability due to increased competition and changing customer preferences. The company has decided to implement a cost-cutting program to improve its financial performance. You have been hired as a consultant to help the company identify areas where cost-cutting can be achieved without compromising the quality of products and services. Which of the following strategies would be most effective for the retail chain to cut costs without compromising the quality of products and services?

  

Reduce staff salaries and benefits

  

Improve supply chain management and logistics to reduce costs

  

Decrease the quality of products and services

  

Cut back on marketing and advertising expenses

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