A UK convenience store chain has embarked on a company-wide initiative to work predominantly with local, independent farmers to provide fresh fruit and vegetables. The company is about to refurbish one of its stores to include a loose fruit and vegetable aisle to reduce plastic waste and it intends to refurbish all stores over time. A spokesperson said, ‘We buy local where we can, and although we are sometimes tied by seasonality and weather conditions, buying from local producers can minimise the supply chain, ensure quality control and traceability, and build a strong working relationship with local producers who are eager to provide a great service.’ Required: Advise the management of the convenience store chain on how to price its new fruit and vegetable offering.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter11: Simulation Models
Section11.4: Marketing Models
Problem 30P: Seas Beginning sells clothing by mail order. An important question is when to strike a customer from...
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A UK convenience store chain has embarked on a company-wide initiative to work predominantly with local, independent farmers to provide fresh fruit and vegetables. The company is about to refurbish one of its stores to include a loose fruit and vegetable aisle to reduce plastic waste and it intends to refurbish all stores over time. A spokesperson said, ‘We buy local where we can, and although we are sometimes tied by seasonality and weather conditions, buying from local producers can minimise the supply chain, ensure quality control and traceability, and build a strong working relationship with local producers who are eager to provide a great service.’

Required: Advise the management of the convenience store chain on how to price its new fruit and vegetable offering.

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