In between qualitative and quantitative, which type of market research would be more beneficial for Intel and why? List out the methods that can be used by Intel for this task. Explain Briefly

Purchasing and Supply Chain Management
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ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter6: Category Strategy Development
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Intel proposes to start manufacturing chips in India but is still unsure of market potential. In between qualitative and quantitative, which type of market research would be more beneficial for Intel and why? List out the methods that can be used by Intel for this task. Explain Briefly

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