(a) Why is the BSC approach to performance measurement more useful for measuring performance for Oracle bank than a traditional approach using only financial performance measures. (b) Using all the information provided, discuss in detail, the performance of Oracle in 2017. Use each of the four headings of the balanced scorecard to structure your discussion. Where possible, you are expected to relate performance measures across more than one category in your analysis and discussion.

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter14: The Balanced Scorecard And Corporate Social Responsibility
Section: Chapter Questions
Problem 2E: American Express Company is a major financial services company noted for its American Express card....
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m denotes millions.
Required:
(a) Why is the BSC approach to performance measurement more useful for measuring performance for Oracle bank
than a traditional approach using only financial performance measures.
(b) Using all the information provided, discuss in detail, the performance of Oracle in 2017. Use each of the four
headings of the balanced scorecard to structure your discussion. Where possible, you are expected to relate
performance measures across more than one category in your analysis and discussion.
Transcribed Image Text:m denotes millions. Required: (a) Why is the BSC approach to performance measurement more useful for measuring performance for Oracle bank than a traditional approach using only financial performance measures. (b) Using all the information provided, discuss in detail, the performance of Oracle in 2017. Use each of the four headings of the balanced scorecard to structure your discussion. Where possible, you are expected to relate performance measures across more than one category in your analysis and discussion.
Extract from Oracle Bank Balanced Score Card (BSC) is shown below:
Performance measure
Financial perspective
Return on Capital Employed (ROCE)
Interest income
Net interest margin (margin achieved on interest income)
Amount of new lending to SMEs
Customer perspective
Number of first-time home buyer given a mortgage by the Oracle bank
Number of complaints (per 1000 customers)
Number of talking cashpoints installed for the visually impaired
Number of wheelchair ramps installed in branches
Internal processes
Number of business processes within the people's bank re-engineered
and simplified
Number of new services made available through mobile banking
Incidences of fraud on customer's accounts or credit cards (per 1,000
customer)
Total carbon dioxide emission (units)
Learning and growth
Number of colleagues trained to provide advice to SMEs
Number of hours (paid for by the oracle bank) used to support
community project
Number of trainee positions taken up by candidates from most
disadvantages' areas
Number of community organizations supported (either through funding
or by volunteers from the Oracle bank)
2016
Actual
13%
£8.75m
2.55%
£135m
98,000
1.5
125
65
110
3
4
630000
1,250
1,125,000
1,790
4,350
2016
Target
15%
£8 m
2.65%
£150m
90,000
2
110
45
100
6
10
575000
1,600
1,000,000
1,800
4,000
Transcribed Image Text:Extract from Oracle Bank Balanced Score Card (BSC) is shown below: Performance measure Financial perspective Return on Capital Employed (ROCE) Interest income Net interest margin (margin achieved on interest income) Amount of new lending to SMEs Customer perspective Number of first-time home buyer given a mortgage by the Oracle bank Number of complaints (per 1000 customers) Number of talking cashpoints installed for the visually impaired Number of wheelchair ramps installed in branches Internal processes Number of business processes within the people's bank re-engineered and simplified Number of new services made available through mobile banking Incidences of fraud on customer's accounts or credit cards (per 1,000 customer) Total carbon dioxide emission (units) Learning and growth Number of colleagues trained to provide advice to SMEs Number of hours (paid for by the oracle bank) used to support community project Number of trainee positions taken up by candidates from most disadvantages' areas Number of community organizations supported (either through funding or by volunteers from the Oracle bank) 2016 Actual 13% £8.75m 2.55% £135m 98,000 1.5 125 65 110 3 4 630000 1,250 1,125,000 1,790 4,350 2016 Target 15% £8 m 2.65% £150m 90,000 2 110 45 100 6 10 575000 1,600 1,000,000 1,800 4,000
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