a. few needs, many customers; broad needs, few customers; broad needs, many customers. b. many needs, few customers; little need, many customers; narrow needs, few customers. c. low-cost products; huge market needs; unique products. d. poor products available; few products available; no products available.
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7. What are the three approaches to achieving a distinct and valuable strategic position?
Select one:
a. few needs, many customers; broad needs, few customers; broad needs, many customers.
b. many needs, few customers; little need, many customers; narrow needs, few customers.
c. low-cost products; huge market needs; unique products.
d. poor products available; few products available; no products available.
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- 4. A significant advantage of using a standardized strategy for all of a firm's markets is A customized promotional messages for each market. B the ability to satisfy varied market segments. C the consideration that is given local tastes and preferences D economies of scale that grow out of large production runs. E variety in products and promotions.6. Which competitive force has Naomi capitalized on to benefit her company's manufacturing processes? a. Buyer power b. Threat of substitute products or services c Threat of new entrants d. Supplier power2. As a consumer of the products or services provided by these Big Tech companies, are YOU helping fellow consumers with fair business practices or supporting Big Tech firms grow in market power? Do explain
- Read carefully from image Answer the following questions 1. What are the alternative strategic scenarios, and what are the pros and cons of each scenario? 2. How does ACME's buyer power, as an individual company that has relationships with its suppliers, shift over time? 3.What best describes the social responsibility efforts of ACME, as explained in the case?Answer the following: 3. What is meant by the term “other customers” and why is their influence so much greater for services compared to goods? 4. Why do consumers of service perceive higher levels of risk associated with their purchase compared to goods purchase. 5. What are the marketing challenges that arose as a result of the intangibility of services? Discuss in detail.14. Investment in Musical ActsSigning new music acts can be highly speculative. Record producers at music studios have to get budget approval before they sign a new act to a recording deal. Most acts perform a tried and true form of popular music in which record sales can be pretty well predicted. However, once they get approval for their budgets, why do producers sometimes sign riskier acts who either flop or âbreak-outâ into the next sensation?
- 4. Continuing with the Table of Certificate Programs, complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment's bundle price. Online Self Certifications for Social Work License Certification in Online Counseling Certification as a Group Home Counselor Bundle Customers TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 a $70 e $260 4a Segment 2 1000 $150 b $90 f $240 4b Segment 3 1000 $95 c $160 g $255 4c Segment 4 1000 $35 d $195 h $230 4d 4a) 4b) 4c) 4d)onomics 3. Why is it significant for salespeople to know that value is a subjective concept? (Minimum 45 words) Answer: 4. Explain how partnering is enhanced with high ethical standards. (Minimum 45 words) Answer: 5. Discuss the role of transactional selling in our economy. (Minimum 95 words) Answer: 6. Discuss some of the major marketplace trends, whichhave compelled firms to make large investments in personal selling. (Minimum 65 words) b8. Suppose that a sales force has found 20 qualified buyers and has begun the sales process. The sales manager estimates that 10% eventually proceeds to make a purchase. Assume that a professional company offers three services, priced at $2,000, $7,000 and $20,000, respectively. Based on past results or the sales manager’s estimates, you project that 60% of first-time buyers will choose the cheapest option, 30% will choose the middle option and 10% will choose the most expensive option. a. Calculate the size of a likely sale for any prospect that makes a purchase. b. How many qualified buyers must be found in order for the company to generate $80,000 in sales in a given period? Your final answer must be rounded to the nearest whole number.
- 1) A key difficulty facing insurance companies is that people know more about their health than do insurance companies, and that those people who are seriously ill are the most likely to want to obtain health insurance. What is this phenomenon called? A) moral hazard B) economic irrationality C) asymmetric information D) adverse selection 2) An insurance company is likely to attract customers like Clancy who want to purchase insurance because he knows better that the company that he is more likely to make a claim on a policy. What is the term used to describe the situation above? A) moral hazard B) adverse selection C) asymmetric information D) economic irrationality 3) The term that is used to refer to a situation in which one party to an economic transaction has less information than the other party is A) inefficient market hypothesis. B) moral hazard. C) information disparity. D) asymmetric information. 4) Which of the following parties is…12. To prevent adverse selection, health and life insurance companies Question 12 options: a) charge the same premiums to all policyholders. b) require potential policyholders to submit medical records or submit to an examination, and may refuse to sell policies to people with certain pre-existing health conditions. c) charge lower premiums to policyholders with a higher risk of filing claims. d) always charge the same premiums to people regardless of certain pre-existing conditions.(1) Are there any major sales revenue as well as side revenue that can be earned in the business? write one page