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a. What is meant by Marketing Mix
b.What is infrastructural arrangement for Sales & Marketing
c. Explain the Pricing strategies in S&M.
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- 1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?a. Knowing that price competition is very fierce in this market, is firms’ choices of maximumdifferentiation optimal? b. Imagine that entry in this market became easy and, as a consequence, many firms enteredwith ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.How could you represent this situation and how will it affect prices and profits as more firmsentered? How would you expect the level of advertising to change ifentry took place in this market.b. Both firms advertise heavily to consumers. What do you think that is the effect of advertisingon competition in this market? Based on what you know about this market and the type of product, which type of advertising would you expect the firms to mostly engage in?As the Vice President of Marketing for her firm, Jana is consideringimplementing a company wide pricing policy that all products mustachieve a target profit margin of 15 percent, so the firm can achieve itsoverall growth objectives. What type of company objective is this? a. Profit orientation b. Sales orientation c. Competitor orientation d. Customer orientation e. Market orientation
- 7 Howe, Dewey, Cheatem (HDC) produces parts for airplanes. HDC has two pricing schemes: 1) fixed price (not directly driven by costs) and 2) cost plus (costs plus fixed fee). All parts fabricated by HDC are bespoke to the customer. HDC determines on which basis to charge the customer based on which will provide the highest profit. Is it ethical to choose a price scheme based on which will produce the higher income? Why?21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitabilityWhat is swot analysis, explain in details. What is meant by Marketing Mix What is infrastructural arrangement for Sales & Marketing? Explain the Pricing strategies in S&M. Explain the product attributes.. How sales helps to increase the revenues.
- 2. When eBay allows customers to bid over the Internet what they are willing to pay for a product could be considered a pricing strategy... right? or wrong? Explain. 3. Discuss the 4Ps. Why are they so important for a marketer to understand? 4. The marketing concept calls on management and employees to do what three things? 5. Define "strategic business unit" and explain why this concept might be used to organize a corporation.1. Explain how functional strategies can support an organization's corporate strategy. 2. Explain the new real-options approach used in conditions of high environmental uncertainty. 3. What are the reasons for strategic planners to pay more attention to the importance of planning and implementing an effective pricing strategy in a competitive market?Topic: Opportunities and limitations of designing an effective service pricing strategy. Give concrete examples to point out opportunities and limitations in service pricing. 1. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair? 2. How can we charge different prices to different segments without customer feeling cheated? How can we even charge the same customer different prices at different times, contexts, and/or occasions, and at the same time, be seen as fair? PLEASE ANSWER ALL QUESTIONS. THANK YOU!
- By using excel form entry function, add THREE (3) new entry of any item(s) bought by Jones (29-12-2020), Andrews (30-12-2020) and Sorvino (31-12-2020). 2- Create a PivotTable, place it on the same worksheet and name it as SalesReportRevenue management requires management to deal with:a) multiple pricing structures.b) changes in demand.c) fo recasts of use.d) forecasts of duration of use.c) all of the aboveBecause market and operating conditions are different in each target market all consumers will react similarly to the firm's pricing strategy. the choice of a pricing strategy is not specific to the target market. prices need to be held constant because everything else is changing. only horizontal price fixing should be used. none of the above.