According to Deutsche Post DHL-Decision Support for Local Brand Investments, What are some of the challenges Deutsche Post DHL may face as it sekks to implement the new tool word-wide? How do these challenges change the job of the local marketing managers?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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According to Deutsche Post DHL-Decision Support for Local Brand Investments, What are some of the challenges Deutsche Post DHL may face as it sekks to implement the new tool word-wide? How do these challenges change the job of the local marketing managers? 

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