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You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of
financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent
exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of
marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might
be the key to this dilemma.
what is the target market ?
what is the goal ?
what will be your commnication strategy
Step by step
Solved in 2 steps
- You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. b. From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in thoseorganization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or moredemographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to informstrategy in attempting to resolve the sales decline Discussions on multivariate…You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. Solve the problemYou are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. Give five recommendation for this prooblem
- You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. state conclusion and related outcome ( consquences and implication) ?You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. What pricing strategy or strategies might work best with your suggested segmentation approach to recover this situation and why? Illustrate your argument with examplesYou are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. a) What is market segmentation? Describe the basic conditions required for effective segmentation.
- You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. a) What is market segmentation? Describe the basic conditions required for effective segmentation and examplesYou are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)the Zambia Institute of Marketing has invited you to their 22nd Annual Marketing conference as a key note Speaker. They have also insisted that your paper should be submitted to the Institute for purposes of academic reference. Your paper is meant to address the growing misunderstand between Marketing and Selling. Question: The meaning of the term ‘marketing’ remains an area of confusion in the minds of many. As a marketing practitioner, explain the implications and the real meaning of marketing. Show how this can be distinguished from selling.
- Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the company’s growth through a market- penetration strategy. How would you apply this strategy to increase the profitability of your company’s credit cards based on current market conditions?Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first atA. market penetration.B. diversification.C. market development.D. product development.E. Professional DentalSupply will look at all opportunities equally.Describe your approach to marketing for the Home Care Agency. Who is your principal competitor? What are some strategies you can use to compete effectively? With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product? PLEASE EXPLAIN