According to Porter, which strategy offers products or services to a niche group of customers at the lowest price available on the market? O lowest cost - broad O lowest cost - segmentation O Narrow - Low Cost O Narrow - Best Value O broad - low cost
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- Marketers must work closely with partners in other company departments to form a competitive superior external value delivery network Select one: True FalseFor each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer: (a) Bertolli pasta sold through grocery stores, (b) Krispy Kreme donuts sold through franchises, and (c) www.polo.com by Ralph Lauren.Choose a company that markets computer products over the Internet (for example, through a web search). In what ways does the company create value? Is it likely to capture much of this value?View Solution: Choose a company that markets computer products over the Interne
- According to the growth-share matrix, a lower-shared business unit in a high-growth market in called… Question 5 options: A) Star B) Cash Cow C) Dog D) Question MarkCompetitive advantage can be achieved by either __________ or __________ : Select one: a. Lower prices, less benefits b. Lower prices, more benefits c. Proper segmentation, lower prices d. Higher prices , more benefitsWhich of the following would a marketer LEAST likely do to encourage habitual buying behavior? Select one: a. dominate shelf space b. offer lower prices and coupons c. stress unique features in ads d. run frequent reminder ads e. keep shelves fully stocked Recently, there are many organizations that prefer to _________ with other members of the supply chain to enhance the output of the client value delivery network Select one: a. alliances b. links c. strategies d. sustain e. developed The ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. Select one: a. political b. cultural c. technological d. socio-legal
- in class we discussed the various types of camera's that Canon offers to consumers. Some are entry level point and shoot cameras geared towards a novice user, while others are for professionals and cost thousands of dollars. Canon has developed these different products to satisfy the needs of various. that exists for cameras. A Market Segments B) Opportunities C Demographics D) Positioning Segments E None of the above2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?Please help me with this question . please read the source Source: https://www.bizcommunity.com/Print.aspx?l=196&c=168&ct=1&ci=220219 [Accessed 9February 2023]. a.Concerning the Pick n Pay brand, discuss the various elements within the traditionalmarketing approach. b.
- Professional Dental Supply has been successfully selling dental instruments to dentists for the past twenty years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first atA. market penetration.B. diversification.C. market development.D. product development.E. Professional DentalSupply will look at all opportunities equally.Which strategy involves a firm's using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products? A. dual distribution B. market differentiation C. product differentiation D. market penetration E. full coverage marketingMarket Positioning is an essential practice by all professional marketers. Understanding the perceptual map which helps managers display the perceptional locations of how customers view their offerings and those of its competitors. Recognizing the power of "market segmentation positioning" give an example of how a specific product has been "repositioned" in the marketplace for decades to come since the Global Pandemic of 2020. Defend your answer.