For each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer: (a) Bertolli pasta sold through grocery stores, (b) Krispy Kreme donuts sold through franchises, and (c) www.polo.com by Ralph Lauren.

For each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer: (a) Bertolli pasta sold through grocery stores, (b) Krispy Kreme donuts sold through franchises, and (c) www.polo.com by Ralph Lauren.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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