Answered: What are the advantages and…

What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them?

3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?

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Present an example of a good or service that is targeted based on Demographic, Geographic, Psychographic and Behavioral segmentation. You need to present an example for each one (Demographic, Geographic, Psychographic and Behavioral) and elaborate on the "why" with clear examples and arguments that support your answer.

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