According to research, the characteristics of the best sales organizations are:     Create a customer-driven culture throughout the sales organization and firm.     Recruit and hire the best sales talent.     Train and coach the right skill set.     Focus on key strategic issues by segmenting accounts in meaningful ways and providing differentiated offerings to find, win, and retain customers.     Implement formal sales and relationship-building processes.     Use information technology effectively to learn about customers.     Integrate sales with other business functions, especially marketing. Discuss a recent shopping experience in which you observed the presence or lack of these seven characteristics.  Give specific examples that relate to what this organization did effectively or needs to improve

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.