According to the five-step model of the marketing process, a company should before designing a customer driven marketing strategy. a. understand the marketplace and customer needs and wants O b. construct an integrated marketing program O c. use customer relationship management to create full partnerships with key customers d. determine how to deliver superior value to customers e. build profitable relationships with customers
According to the five-step model of the marketing process, a company should before designing a customer driven marketing strategy. a. understand the marketplace and customer needs and wants O b. construct an integrated marketing program O c. use customer relationship management to create full partnerships with key customers d. determine how to deliver superior value to customers e. build profitable relationships with customers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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According to the five-step model of the marketing process, a company should before designing a customer driven marketing strategy.
a. understand the marketplace and customer needs and wants
O b. construct an integrated marketing program
O c. use customer relationship management to create full partnerships with key customers
d. determine how to deliver superior value to customers
e. build profitable relationships with customers
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