Acme Houseware established a goal to increaseits sales by 20 percent in the next year. Toensure that the firm reaches its goal, the salesreports are monitored on a weekly basis. Whensales show a slight decline, the sales managertakes actions to correct the problem. Whichmanagement function is the manager using?a. Leadingb. Controllingc. Directingd. Organizinge. Planning
Acme Houseware established a goal to increaseits sales by 20 percent in the next year. Toensure that the firm reaches its goal, the salesreports are monitored on a weekly basis. Whensales show a slight decline, the sales managertakes actions to correct the problem. Whichmanagement function is the manager using?a. Leadingb. Controllingc. Directingd. Organizinge. Planning
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Acme Houseware established a goal to increase
its sales by 20 percent in the next year. To
ensure that the firm reaches its goal, the sales
reports are monitored on a weekly basis. When
sales show a slight decline, the sales manager
takes actions to correct the problem. Which
management function is the manager using?
a. Leading
b. Controlling
c. Directing
d. Organizing
e. Planning
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