Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? bute-based Why? ide-based, or decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Most weekend guests use a lexicographic model in choosing their hotels.
Q: examples of online pricing - such as Book Now for a P1 (1 peso fare) or any 9-ending pricing and how…
A: Pricing is the most important topic to earn profits. Too Low prices can create profit losses and too…
Q: What are the goal of product- mix ?
A: Introduction : The entire number of product lines or individual items that a corporation sells makes…
Q: Treacy and Wiersema value disciplines,Please discuss one metric for each of the three value…
A: Every company will provide value to customers and shareholders in terms of products and services and…
Q: In the context of the web, what is a cookie? What is the benefit of cookies for online shoppers?…
A: Cookies were text files that include tiny bits of information, including a login and password, that…
Q: how can reserch and investment impact a boba shop
A: The portion of a company's operations known as "research and development" (R&D) seeks knowledge…
Q: There is a school of thought which argues that authentic leadership is better than transformational…
A: The goal of transformational leaders is to turn their followers into leaders. While authentic…
Q: 1. Briefly explain the following organisational attitudes; addressing what they are, their…
A: Job involvement is the extent to which employees participate in their work. It gives you a way to…
Q: How did The Effects of Transportation Network Companies on Traffic Congestion in the Bay Area…
A: Introduction-The number of transportation network companies (TNCs), which use app-based platforms to…
Q: A product is a key element in the at the other extreme, pure services. a. brand extension b. brand…
A: Price is the monetary value held by a product (tangible or intangible). Price is one of the 4Ps of…
Q: how would you describe CVS health corporation and the customers that it serves
A: Business is an activity of providing goods and services in return for a consideration usually…
Q: What is the connection between a company’s reward system and the level of ethical behaviors?
A: Since you have posted multiple questions, we will solve the first question for you as per our Honor…
Q: Thoroughly cover Disney's 4 Strategic business units DIRECT-TO-CONSUMER AND INTERNATIONAL PARKS,…
A: Strategic business units are divisions of a large parent company. These divisions operate as…
Q: Since 1973, Nordstrom Rack has been the off-price division of fashion retailer Nordstrom. Nordstrom…
A: Well, days are gone when there was only one way of shopping and that was to physically visit a store…
Q: Set one informational objective of a PR campaign of s-tech intel smart watch
A: Marketing is a huge concept covering different areas like public relations, digital marketing,…
Q: The buying process starts from which one of the following stages in which the buyer recognizes a…
A: Since you have asked multiple questions we will solve the first question for you if you want any…
Q: Through market observation and changes in today’s lifestyle preference as well as daily struggles,…
A: Every new business will have multiple areas where iteration will take place continuously. New…
Q: I need help with new ideas on what to do this project on and below is what has to be answered.…
A: Introduction: In this growing digital age, everyone needs to be remained presentable and extremely…
Q: Critically examine the role of strategic management .
A: Introduction Every Marketing activities want to achieve any particular aim. Objective of the…
Q: When utilizing the SWOT Analysis as the medium, how is job loss and long lines at ATMs a weakness…
A: SWOT Analysis Strengths, Weaknesses, Opportunities, and Threats are common to SWOT. The prime…
Q: How Tele-Marketing helps a firm ?
A: Telemarketing is defined as a process of selling goods and services to customers by making…
Q: what are some of the approaches of positioning product or services ?
A: Introduction : Positioning is the process of designing a company's offering and image to occupy a…
Q: please as Discuss Kotters 8 steps in how change resistance to all Varsity College sudents wearing a…
A: The 8-step Kotter model A sense of urgency must be established, along with strong guiding…
Q: 3. What are the (dis)advantages of using popular music in advertisements? Original music?
A: An advertisement is a piece of information about the products and services of a specific company. It…
Q: Please simply answer this easy question
A: Sales promotion is one component of a company's promotion strategy for increasing brand recognition…
Q: What are the objectives of aggregate planning in operation management ?
A: Mass production units prepare strategic and operational plans at the aggregate level to achieve…
Q: Critically examine the steps involved in the sales promotional planning .
A: Introduction : A service or an item is promoted in order to create demand and achieve predetermined…
Q: Discuss the characteristics and benefits that Electronic Data Interchange (EDI) has to offer an…
A: EDI enables organizations to automate the exchange of data between applications within the supply…
Q: Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR benefits of the…
A: Introduction Best Buy is a retail store for clothes and it has now aimed at customers with the help…
Q: How would you propose a business analytics, data science or AI initiative for a target organization?…
A: Any business can encounter risks when implementing business analytics, data science, or AI…
Q: Even though Wal-Mart was found not to have violated the law, was its conduct ethical? Did Wal-Mart's…
A: This could be contested on the basis of morality, which holds that one's activities are morally…
Q: The newly hired sales person will be expected to deal with complaints from Applied Materials on…
A: Introduction:- Let us try to understand how salespersons deal with customers' complaints concerning…
Q: Analyse the advertising and communication that the company uses to communicate with the consumers of…
A: Disclaimer: Since you have asked multiple questions, we will solve the first question for you. If…
Q: The Case of Eagle Air Eagle Air is a UK-based airline that used to specialise in long haul flights…
A: Please find the answer below. PEST AND SWOT: PEST and SWOT are two methods of business analysis…
Q: Through a competitive analysis answer the following questions: • What information can be learned…
A: Introduction :- We will first try to understand about Nordstrom and then we go further and…
Q: What are the reasons that compelled a firm to lay emphasis on branding ?
A: Introduction : Building a positive and powerful perception of a company in the eyes of others is the…
Q: What advertisement are you considering for this ad analysis essay? Why are you considering this…
A: Marketers undertake various promotional campaigns by adopting various promotional tools to increase…
Q: Research segmentation, target markets, brand positioning and development, products and services.…
A: Branding is a Marketing concept. It helps the company to take a unique position in the minds of…
Q: identify cigna pharmacy competitors and external environments and within recent Industry trends…
A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…
Q: Letter No. 3 The Jollibee Foods Corporation will inaugurate its newly-acquired Jollibee Plaza…
A: Organizations use business letters to communicate professionally with clients, shareholders,…
Q: What are some of the approaches of positioning of product and service?
A: There are three types of positioning strategies which a brand can adopt - Comparative.…
Q: three types of strategic alliances
A: Introduction: Agreements between two or more separate businesses to work together on the production,…
Q: The Role of Personal Selling and Sales Promotion in the Promotion Mix Question Content Area…
A: Personal Selling - It is one of the promotional strategies employed by marketers to inform, attract,…
Q: Topic: The study of customers’ behavior towards online shopping as opposed to in-store. The…
A: The study can be exploratory and descriptive in nature relying on both primary and secondary data.…
Q: Assume you are conducting a study to determine the importance of brand names and features of mobile…
A: While conducting a study to determine the importance of brand names and features of mobile phone…
Q: What does 'the systematic investigation into and study of materials and sources to establish facts…
A: Facts are the truth which can be discovered through certain process of hypothesis building and…
Q: Which company question is answered by a company's value proposition?
A: Introduction: The company's value proposition describes the benefits and values that it provides to…
Q: change in Coca Cola’s advertising strategy over time. Also, share how the company strategy differs…
A: Competiton is when multiple brands try to achieve a limited and same thing. This can be market share…
Q: Discuss the key features of e-commerce that makes it different from any previous technologies.
A: E-commerce refers to the transactions related to the business operations like buying and selling of…
Q: you’ve completed your reading, identify an ecological, equity, health, or product safety problem you…
A: Innovation is very important in every single field to increase the efficiency. We can do much better…
Q: Which of the following statements best describes the marketing mix O a. a series of business…
A: Product, price, place, promotion, packaging, positioning, and people are the categories on which a…
Step by step
Solved in 3 steps
- Please answer all of them I will leave a comment and a like. please im begging yoi ! QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors…Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a1. The Dove Real Beauty campaign focused their research efforts on ascertaining opinions about soap--color, scent, and packaging. Group of answer choices True False 2. Excellence theory is specific to public relations and sets the foundations for strategic efforts: it's about knowing your publics, building relationships, listening, and providing benefit for both the client and those they are trying to reach. Group of answer choices True False
- 1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice They do not allow marketers to respond to customer complaints. They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false. They do not have the potential to build a company’s reputation. They can be edited by any other Internet user. 2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing? Multiple Choice omni-channel retailing viral marketing digital marketing predatory marketingYou are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…
- Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.1. Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy 18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes. Pamela can be said to be exploring... a discovery-oriented decision problem normal thinking both discovery- and stragey-oriented decision problems a strategy-oriented decision problem serendipitous discoveries 19. Which of the following statements is FALSE? A "problem" confronting a company might also be viewed as an opportunity, and vice versa. Misdefining the problem or opportunity can…LO1: Knowledge: identify the use of public opinion in communicationLO2: Knowledge: defining the special character of public opinionLO3: Understanding: explaining the meaning, basis, and definition of public opinionLO4: Application: applying the relationship between data use and public opinion inCommunication 4. Mention, Explain and Give Examples of Triadic Oriented Schemes in Attitude-Based Components of Measuring Image Through Public Opinion (Relate to LO 2, LO 3, LO4)
- 10- Which among the following situation best describe cognitive arousal ? a. If Salim is talking to his parents or family members using inexpensive platforms b. If Salim is talking to his parents or family members using, Google duo for free c. All the statement are correct d. If Salim is talking to his parents or family members using IMO and Whatsapp for freeQuantitative and temporal benchmarks are important for determining ________. Question options: next year's communication budget the effectiveness of the company's communication activities next quarter's communication budget which creative strategies to use which media and channels to usePlease ASAP Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure. Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.