Quantitative and temporal benchmarks are important for determining ________. Question options: next year's communication budget the effectiveness of the company's communication activities next quarter's communication budget which creative strategies to use which media and channels to use
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Quantitative and temporal benchmarks are important for determining ________.
Question options:
|
next year's communication budget |
|
the effectiveness of the company's communication activities |
|
next quarter's communication budget |
|
which creative strategies to use |
|
which media and channels to use |
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- Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.Produce two employability related communications:- Personal brandingt and LinkedIn summary writing. Use the content og your brand to craft a LinkedIn summary which communicates your personalty and tells your story. Your perosnal brand gives you the opportuntiy to construct and manage the image you would like to communicate to your audience.The W‐plan provides a five‐point checklist to which the media planner shouldrefer to when evaluating a database. Discuss the following W’s:- Who?- Why?- When?- Where?- What?
- Which of the following might be an example of public relations practices at their best? Select one: a. Informing energy company employees and customers about assistance during a hurricane b. Influencing the outcome of a presidential election paid for by partisan contributors c. Protecting a company from the public learning of its toxic spill in local waters d. Covering up the arrest of a board officer for tax evasion Which of the following is a benefit of involving public relations as a strategic management function? Select one: a. More inclusive decision-making b. Better organizational policies from the perspective of publics c. Higher levels of satisfaction with served publics d. All of the aboveWith the development and maturity of digital marketing, which of the following statements is true? a. Brands no longer control the ways in which customers connect to them b. Brands control the conversation with customers. c. Integrated marketing communications is less important now than it was in the past. d. Branding is less important now than it was in the past.As we all know in today's business management and marketing world social media plays an instrumental part of the success (or failure) of a business or product. a)What is a business or product that vou believe has done really well with their use of social media? Be sure to detail and cite. b)What is a business or product that you believe has done poorly with their use of social media? Be sure to detail and cite. Respond to one
- Resource: The Practice of Public Relationstextbook,University Library, InternetSelect one of the following case studies located in The Practice of Public Relations.Walmart’s Bribery Shutdown, Chapter 3Rise and Fall of Queen Martha, Chapter 4Ronald McDonald’s Brush with Antisocial Media, Chapter 10Carnival Crisis Cruise, Chapter 17Answerand prepare an analysis for the following questions in which you evaluate the effectiveness of communication between an organization and its publics.Create a table or brief outline identifying the internal and external publics involved in the case study. Answer in 175 to 260 words.Expand on the table/outline created in #1 and add: What public relations communications tools and techniques were used to inform, influence and motivate the public(s)? Answer in 350 words.What impact did the communications used by the organization have on the intended publics? Provide at least three specific examples. Answer in 260 to 350 words.How could the message…Write four communication objectives for a pizza shop located in a college town. The shop’s Business Goal is to increase the number of food orders on week nights. The shop’s Communication Goal is to raise awareness about its authentic Italian thick crust pizza, farm-to-table ingredients, and efficient online ordering system. The primary publics are young families and students living in the community and on-campus.ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara business to improve their sales.
- If the Internet is one of the greatest sources of information, why must researchers exercise caution when using its sources? (L.O. 3) What are the differences between primary and secondary sources? Which should a researcher seek first? Give an example of each. (L.O. 3) What is the difference between plagiarizing and paraphrasing? What techniques can a writer employ to paraphrase effectively?Which of the following is not how digital transformations have made marketers rethink their customers? a. Customers are now a dynamic network who speak to each other and have influential power of their own. b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight. c. Customers are now being persuaded to purchase even more because of the digital transformation. d. Communication is 2-way between customers and the business.a. How the components of responsibilities address the long-term viability of present and future stakeholders? Provide appropriate examples with your answer. b. Address how the stakeholders have propelled corporations to change their primary communication tool.