QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors of the board were intriguing C. The firm spent too much money on the Lombard Street Foundation D. The firm did not know enough about the game QUESTION 27 What are the best method(s) with which to evaluate the following communication objective post campaign implementation? To link the Barbie brand with female empowerment among 25% of mothers between the ages of 20 and 40 by the end of the year. A. Content Analysis of social review of the Barbie brand B. Survey or focus group of mothers ages 20 to 40 to determine how they describe Barbie C. Survey of fathers to determine if they would buy Barbie for their child D. Census of parents to examine determine what toys they allow their child to play with QUESTION 28 What is incorrect about the following communication objective: To increase sales by 12% of the client's relaunched product among educated parents in the northeast by June. A. It is not measureable B. No primary public is included C. It is not time bound D. Increasing sales is not a communication verb/action QUESTION 29 Research methods you conduct yourself is called: A. Secondary Research B. Primary Research C. Personalized Research D. Self-serve Research QUESTION 30 The part of an IMC plan that describes HOW the tactics will be executed appears in the Planning section of the plan and is called: ________ . This element is similar to the theme for all the tactics (HINT: Class example was “use humor to communicate brand messages”). A. Communication Objective B. Key Message C. Strategy D. Communication Goal QUESTION 31 Research methods using data found by others (aka: using already published materials and studies) is called: A. Secondary Research B. Primary Research C. Self-serve Research D. Personalized Research QUESTION 32 What is missing from the following objective: To inform graduating seniors in Ohio about the client’s new brand messages by August 2023. A. It is not measureable B. Only one state is mentioned C. No primary public is included D. Inform is not a communication verb
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QUESTION 23
-
________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory.
A. Content Analysis
B. Academic Research
C. Informal Research
D. Formal Research
QUESTION 24
-
________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials.
A. Reliability
B. Accuracy
C. Validity
D. Credibility
QUESTION 25
-
The target of communications in Advertising is called a________
A. Market
B. Public
C. Bull’s-eye
D. Audience
QUESTION 26
-
A key INITIAL flaw in the Candyland research was that:
A. The firm did not initially speak to members of the primary public
B. The firm thought the colors of the board were intriguing
C. The firm spent too much money on the Lombard Street Foundation
D. The firm did not know enough about the game
QUESTION 27
-
What are the best method(s) with which to evaluate the following communication objective post campaign implementation?
To link the Barbie brand with female empowerment among 25% of mothers between the ages of 20 and 40 by the end of the year.
A. Content Analysis of social review of the Barbie brand
B. Survey or focus group of mothers ages 20 to 40 to determine how they describe Barbie
C. Survey of fathers to determine if they would buy Barbie for their child
D. Census of parents to examine determine what toys they allow their child to play with
QUESTION 28
-
What is incorrect about the following communication objective:
To increase sales by 12% of the client's relaunched product among educated parents in the northeast by June.
A. It is not measureable
B. No primary public is included
C. It is not time bound
D. Increasing sales is not a communication verb/action
QUESTION 29
-
Research methods you conduct yourself is called:
A. Secondary Research
B. Primary Research
C. Personalized Research
D. Self-serve Research
QUESTION 30
-
The part of an IMC plan that describes HOW the tactics will be executed appears in the Planning section of the plan and is called: ________ . This element is similar to the theme for all the tactics (HINT: Class example was “use humor to communicate brand messages”).
A. Communication Objective
B. Key Message
C. Strategy
D. Communication Goal
QUESTION 31
-
Research methods using data found by others (aka: using already published materials and studies) is called:
A. Secondary Research
B. Primary Research
C. Self-serve Research
D. Personalized Research
QUESTION 32
-
What is missing from the following objective:
To inform graduating seniors in Ohio about the client’s new brand messages by August 2023.
A. It is not measureable
B. Only one state is mentioned
C. No primary public is included
D. Inform is not a communication verb
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