After recognizing the importance and differences of industrial, reseller, government, and non-profit markets, describe in detail the distinguishing factors in the purchasing behavior of these markets. Which specific behaviors distinguishes them clearly from the ultimate consumer purchaser" Explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
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After recognizing the importance and differences of industrial, reseller, government, and non-profit markets, describe in detail the distinguishing factors in the purchasing behavior of these markets. Which specific behaviors distinguishes them clearly from the ultimate consumer purchaser" Explain.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing