How should I organize to enhance innovation outcomes in my firm?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section: Chapter Questions
Problem 3CRQ: What are the five Cs of managing innovation, and how do they help direct a firms innovation...
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How should I organize to enhance innovation outcomes in my firm?
What determines when I should make vs. buy? Is there a viable business model in which I can
effectively outsource innovation and just buy the ones I see as successful? Can I still "win"
financially by making such purchases and acquisitions? If so, how?
Firms like Netflix, or even personal brands such as Madonna and Justin Timberlake, have
successfully managed across two time periods
In effect, they have re-invented themselves to "fit" into a new competitive space. What can we
learn from these firms or brands?
Transcribed Image Text:How should I organize to enhance innovation outcomes in my firm? What determines when I should make vs. buy? Is there a viable business model in which I can effectively outsource innovation and just buy the ones I see as successful? Can I still "win" financially by making such purchases and acquisitions? If so, how? Firms like Netflix, or even personal brands such as Madonna and Justin Timberlake, have successfully managed across two time periods In effect, they have re-invented themselves to "fit" into a new competitive space. What can we learn from these firms or brands?
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