5- Use the information in the following paragraph to answer the four questions that follow. Jane works for a small company, which processes and cans tomatoes and other vegetables. She reports to the CFO. It is her job to predict the costs of raw materials for the next five years. She uses various research sources including the media to learn who the competitors are and what they have been doing. In fact, she subscribes to an analyst e-newsletter that tells her about crop availability and weather conditions all around the globe. Every month she develops a spreadsheet for her boss indicating the type of weather conditions expected in each area of the world and, thus, the availability of particular crops and likely costs of these vegetables. She is also involved in a team that is investigating how to cut canning costs. They have recently met with Allen Cans Corp., a company that manufactures and cans pickles, sandwich toppings, and jams. Allen Cans is considered the top company in the canning industry. Jane's team is comparing their processes to those of Allen Cans to see how they might improve. Which of the following is being used by Jane for research? a. Forecasting b. Environmental scanning c. Benchmarking d. Scenario development e. Competitive intelligence
5- Use the information in the following paragraph to answer the four questions that follow. Jane works for a small company, which processes and cans tomatoes and other vegetables. She reports to the CFO. It is her job to predict the costs of raw materials for the next five years. She uses various research sources including the media to learn who the competitors are and what they have been doing. In fact, she subscribes to an analyst e-newsletter that tells her about crop availability and weather conditions all around the globe. Every month she develops a spreadsheet for her boss indicating the type of weather conditions expected in each area of the world and, thus, the availability of particular crops and likely costs of these vegetables. She is also involved in a team that is investigating how to cut canning costs. They have recently met with Allen Cans Corp., a company that manufactures and cans pickles, sandwich toppings, and jams. Allen Cans is considered the top company in the canning industry. Jane's team is comparing their processes to those of Allen Cans to see how they might improve. Which of the following is being used by Jane for research? a. Forecasting b. Environmental scanning c. Benchmarking d. Scenario development e. Competitive intelligence
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:5- Use the information in the following paragraph to
answer the four questions that follow. Jane works for
a small company, which processes and cans
tomatoes and other vegetables. She reports to the
CFO. It is her job to predict the costs of raw materials
for the next five years. She uses various research
sources including the media to learn who the
competitors are and what they have been doing. In
fact, she subscribes to an analyst e-newsletter that
tells her about crop availability and weather
conditions all around the globe. Every month she
develops a spreadsheet for her boss indicating the
type of weather conditions expected in each area of
the world and, thus, the availability of particular crops
and likely costs of these vegetables. She is also
involved in a team that is investigating how to cut
canning costs. They have recently met with Allen
Cans Corp., a company that manufactures and cans
pickles, sandwich toppings, and jams. Allen Cans is
considered the top company in the canning industry.
Jane's team is comparing their processes to those of
Allen Cans to see how they might improve. Which of
the following is being used by Jane for research?
a. Forecasting
b. Environmental scanning
c. Benchmarking
d. Scenario development
e. Competitive intelligence
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