Although cannibalization generally forces price cuts, in whatways can it actually benefit a firm?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.1: How Price Affects Demand
Problem 1LO
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Although cannibalization generally forces price cuts, in what
ways can it actually benefit a firm?

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