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Solved in 3 steps
- 1. What are the pros and cons of a firm such as Apple having its own retail facilities and E-commerce Web site (www.apple.com) as well as selling through traditional retailers?What impact is Walmart’s acquisition of nontraditional retailers likely to have on the shopping habits of Walmart’s customers? (2 impacts)How is television home shopping different from online retailing?
- Consider the retail marketing mix. How did Kmart differentiate itself from other retailers with its free shipping program?Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
- Why the process of business buying is different than consumer buying?Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.Do you shop differently then you used to a year ago or five years ago before the pandemic and during the pandemic? What have been some of your biggest influencing factors? What has been a dramatic shift for you in retail?