please provide long answers and explain everything. What is your strategy to increase sales? What is your target market(s) to achieve the objective and why were they chosen? Describe them using demographic, psychographic and lifestyle descriptors.
Q: Explain how a company like Apple inc identify attractive consumer market segments and choose a…
A: Companies like Apple Inc. have maintained their dominant position in the market. Building a superior…
Q: 2-11. How do the goals set for a marketing program in the planning phase relate to the evaluation…
A: The marketing process is the complete blueprint from the beginning stage of planning…
Q: Think about the last time you went to make a major purchase in a store. How important was the…
A: The last time I went to a mobile shop near my locality for buying a new mobile phone for myself. As…
Q: What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the…
A: Consumer behavior can be described as the behavior or habit of a consumer while making a purchase…
Q: Do you believe Big Data and Predictive Analytics in Marketing would have been effective 10-15 years…
A: Every company will try to create best products and services and customer service to sustain for…
Q: Choose a two hospitality business that you are familiar with and identify possible segmentation…
A: COMPANIES AIRBNB AMUSEMENT PARK CUSTOMER'S GROUP The people who are generally customer for Airbnb…
Q: Questions Outline the various market segments that are identified in the above discussion. Are there…
A: Market segmentation can be defined as the process or activity of dividing the entire customer market…
Q: Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which…
A: Consumer's buying behavior relies upon the sort of items that they need to purchase. The conduct of…
Q: Describe further the difference of Subway Fast food resto from the competition. Please also select…
A: Introduction A fast food restaurant, commonly known as a quickly serving steakhouse (QSR) in the…
Q: There are two main marketing philosophies; Sales Concept and Marketing Concept. Which philosophy is…
A: In order to accomplish an objective, management is the planning and administration of activities.…
Q: As a Marketing Trainer, can you explain McKinsey’s Consumer Decision Journey with the help of an…
A: When considering to choose whether or to not obtain something with a precise organization, clients…
Q: You have a marketing funnel of 10000 potential customers, 1000 leads, and 50 conversions, out of…
A: The marketing funnel has 10,000 potential customers, 1000 leads, 50 conversion and out of which 10…
Q: Of the segmentation categories (i.e., segmentation bases), compare their relative value for…
A: Segmentation is the process of categorizing the prospective customers into shared characteristics so…
Q: Marketers these days are asking only How can we affect our customers? however, also How can our…
A: Marketers these days are asking only How can we affect our customers? however, also How can our…
Q: Choose the target market Which are potential specific positive (+) and negative (-) reasons that…
A: Innovators stands out in the market space as a leader due to its commitment to creating innovative…
Q: In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing…
A: Marketing mix - In today's competitive business scenario, companies use various marketing strategies…
Q: For the Ring secutiry device, choose one growth strategy for this product: market penetration,…
A: Once the company is into the business, there are different stages like introduction, growth,…
Q: Do you agree that customer relationship empowers sales and marketing teams to deliver high-impact…
A: In general, a good and strong customer relationship helps in maintaining the trust factor. Let's…
Q: How a company can improve the quality and quantity of their marketing intelligence?
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If…
Q: If you group customers on the basis of gender, age, or income level, so it is an example of a. None…
A: Marketing management is the process of designing and delivering customer value. The customer is of…
Q: Analyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop…
A: Business is run in the society and the environment of the business is constantly changing. So, a…
Q: Outside of these customer goals,does marketing have another purpose? Please outline your thoughts
A: Marketing is the process of delivering value to the customers. Value is the means by which the…
Q: Select a product with which you are familiar (Please do not use any APPLE products). Based on your…
A: Product Life Cycle is basically the different phase or stage of life, a product passes through. All…
Q: How do you evaluate Pepsi (Battle of the Band), Coca Cola (Coke Studio) and Nescafe (Nescafe…
A: Pepsi (Battle of the Band) In 2002, Pepsi Pakistan dispatched Battle of the Bands, which was a first…
Q: You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print…
A: Introduction: NewsDay is a Long Island based local newspaper, which have both the online and…
Q: For successful Marketing Performance you have to answer the following questions: A) Which customers…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Describe is the difference of Subway Fast food chain from the competition in market. You may select…
A: Answering first question only
Q: What Marketing Strategy will use how to sell the Essential Oil?
A: Marketing strategy is the mechanism and tactical plan which would be used to position the product in…
Q: Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the…
A: Marketing is done to build customers and retain them for long. Marketing helps the company to bring…
Q: You are opening a bookstore, and now working on the marketing plan. Select two target markets for…
A: The segment or group of individuals and associations you choose to offer to is known as an objective…
Q: For each of the following consumption behaviors, give an example for each and describe how…
A: A target market is referred to as a segment of the entire market that includes the potential…
Q: The three areas of consideration that should be balanced in the societal marketing concept are…
A: In the societal marketing concept, the welfare of the human and society at large is emphasized. The…
Q: If you were hired by your college or university to market your college department, what element of…
A: The 4Ps in marketing stands for: 1. Product: Refers to the offerings of the company that they want…
Q: Explain how internal databases differ from marketing intelligence. What are some advantages and…
A: The fundamental contrast between marketing intelligence and marketing research is that the last is…
Q: Questions Which of your market segments would you select as the most attractive target market/s? Why…
A: Market segmentation can be defined as the process or activity of dividing the entire customer market…
Q: Does the overall assessment of the camera and drones industry suggest that industry rivals have…
A: The overall assessment of the camera and drones industry suggests that there is humungous growth and…
Q: Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” -Present a diagram of…
A: Marketing can be defined as a field of business studies which deals with hoe a company makes its…
Q: Describe the four characteristics of services that marketers must consider when designing marketing…
A: The non-physical and intangible parts of our economy, which do not have a physical existence and can…
Q: • Assume that you need to do a market research before launching a “car service at doorstep” business…
A: Qualitative Data Collection: It's about people's perceptions, thus qualitative data is descriptive…
Q: a. Explain the segmentation strategy used by the Apple company and consequently identify which…
A: A market segmentation strategy organizes your client or business base along segment, geographic,…
Q: One of your friends is contemplating opening coffee shop near your campus. She seeks your advice…
A: The strategies which can be shared in order to launch the business of coffee shop near campus is…
Q: Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the…
A: 1- As per the case study given about the baby carrot food we got following findings - - Yes, the…
Q: What is the return on marketing investment (ROMI) from the Nike/Kaepernick campaign?
A: Return on Marketing Investment is a metric used to measure the efficiency of marketing campaign.
Q: You are launching a new product in the market of kohat, consider evaluating the market through SWOT…
A: SWOT analysis can be defined as a strategic analysis which is performed by every business to assess…
Q: 1) Define each of the four PS. Does the four Ps framework do an adequate job of describing market…
A: Hi! Thank you for the question, As per the honor code, we are allowed to answer one question at a…
Q: ou are the Marketing Manager for DellCorporation and your company has operations in the whole of…
A: These days the organizations are going global. Globalization has been made possible because of…
please provide long answers and explain everything.
- What is your strategy to increase sales?
- What is your target market(s) to achieve the objective and why were they chosen? Describe them using demographic, psychographic and lifestyle descriptors.
Step by step
Solved in 2 steps
- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?The Tinkan Company produces one-pound cans for the Canadian salmon industry. Each year the salmon spawn during a 24-hour period and must be canned immediately. Tinkan has the following agreement with the salmon industry. The company can deliver as many cans as it chooses. Then the salmon are caught. For each can by which Tinkan falls short of the salmon industrys needs, the company pays the industry a 2 penalty. Cans cost Tinkan 1 to produce and are sold by Tinkan for 2 per can. If any cans are left over, they are returned to Tinkan and the company reimburses the industry 2 for each extra can. These extra cans are put in storage for next year. Each year a can is held in storage, a carrying cost equal to 20% of the cans production cost is incurred. It is well known that the number of salmon harvested during a year is strongly related to the number of salmon harvested the previous year. In fact, using past data, Tinkan estimates that the harvest size in year t, Ht (measured in the number of cans required), is related to the harvest size in the previous year, Ht1, by the equation Ht = Ht1et where et is normally distributed with mean 1.02 and standard deviation 0.10. Tinkan plans to use the following production strategy. For some value of x, it produces enough cans at the beginning of year t to bring its inventory up to x+Ht, where Ht is the predicted harvest size in year t. Then it delivers these cans to the salmon industry. For example, if it uses x = 100,000, the predicted harvest size is 500,000 cans, and 80,000 cans are already in inventory, then Tinkan produces and delivers 520,000 cans. Given that the harvest size for the previous year was 550,000 cans, use simulation to help Tinkan develop a production strategy that maximizes its expected profit over the next 20 years. Assume that the company begins year 1 with an initial inventory of 300,000 cans.The Northwoods General Store in Vermont sells a variety of outdoor clothing items and equipment and several food products at its modern but rustic-looking retail store. Its food products include salmon and maple syrup. The store also runs a lucrative catalog operation. One of its most popular products is maple syrup, which is sold in metal half-gallon cans with a picture of the store on the front. Maple syrup was one of the first products the store produced and sold, and it continues to do so. Setting up the syrup-making equipment to produce a batch of syrup costs $450. Storing the syrup for sales throughout the year is a tricky process because the syrup must be kept in a temperature-controlled facility. The annual cost of carrying a gallon of the syrup is $15. Based on past sales data, the store has forecasted a demand of 7,500 gallons of maple syrup for the coming year. The store can produce approximately 100 gallons of syrup per day during the maple syrup season, which runs from…
- The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 110,000 18,000 30,000 Cost per advertisement $1,500 $250 $500 Maximum media usage 11 21 13 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $23,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”. Advertisement Alternatives No of commercialmessages Television…Arts N Crafts Industries manufacturers high-end lightfixtures, which it sells internationally. The company is re-sponsible for paying for shipping its product to a distributorlocated in Atlanta, Georgia. Due to the high cost of ship-ping, the company is considering shipping its productsunassembled, but will include detailed assembly instruc-tions in each package. By shipping unassembled products,Arts N Crafts will be able to shrink the size of its cartons andthereby increase the number of products per pallet from16 (4 rows of 4) to 25 (5 rows of 5). Note that this changewill not appreciably increase each product’s 8-pound ship-ping weight. Furthermore, since individual fixtures will bepacked more tightly, they will be less susceptible to damageand easier to handle. Thus, the company expects the freightclass to decrease from 85 to 70. Currently the companyships 400 units per week.a. Using Table 15.2, assess the impact of the proposedchange in packaging on weekly shipping cost.b. How…Travis Kellogg is a sales representative for Xerox and his territory includes St. Louis and the surrounding suburbs. One of his accounts is Cintas, which offers a wide range of products to businesses. Travis was working with the Cintas division manager, Kiera Valentine, to gain her approval to purchase a networked printer and copier for the local office. The price of the printer/copier including installation would be $5,490, but Kiera has a spending limit of $5,000. She and Travis try to negotiate how Xerox can get the order and Kiera can get the printer but stay within her division’s budget. Eventually, they agreed to a deal of $5,000 for the printer/copier, plus Cintas would deliver and maintain welcome mats or rugs in Xerox’s St. Louis office. Travis and Kiera successfully utilized _____ to facilitate the exchange. A.trade B.credit C.money D.bartering E. negotiation
- The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online 100,000 16,000 35,000 Audience per advertisement Cost per advertisement $1,500 $250 $650 Maximum media usage 10 24 14 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited…The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? Let T = number of television spot advertisements R = number of…ABC Corporation has determined that his cologne is selling at 300 per bottle with a fixed cost of Php 2,000 and a variable cost of Php100 per unit., EFG has decided to order 40 bottles of the cologne. Will you decide to produce the products based on the number of orders or will you decline the order? Why? Given the situation of ABC Corporation, suppose EFG has decided to order 5 bottles only, would you decide to produce the products? Why? What is the break even point of ABC Corporation before they can decide to produce the units? *
- Vulcan Radio Manufacturing Inc. ("Vulcan") is a well-known manufacturer of radio broadcast equipment. Vulcan employs Thor on a full-time basis as an engineering sales representative in Ontario. In addition to working for Vulcan, Thor performs independent professional engineering consulting services for radio broadcasters. Thor's business cards read Thor, Audio Consulting Engineering Services. Thor's independent services include technical analyses of broadcast systems. As part of these services, Thor often makes recommendations for the selection and purchase of broadcast equipment by broadcasters. Sometimes, Thor recommends Vulcan's equipment to clients. Using PEO's Codes of Ethics and Code of Conduct as your guide. What approvals, licences, etc. must Thor obtain in order to be legally allowed to provide such consulting professional engineering services? Assuming that Thor has all the necessary licences, what should Thor tell his regular employer and clients about this work?…Hyewon Kim owns her own catering business. She continually monitors her other expense costs, including the cost of liability insurance for drivers of her catering vans. This year, Hyewon’s auto insurer advises her that insurance rates for her coverage will increase by 15 percent next year. The insurance company also states that if Hyewon will institute a preemployment drug-testing program for those employees who will drive her vans, there will be no insurance rate increase. Hyewon does not currently require potential employees to agree to be drug-tested prior to becoming employed in her business, but it is legal to do so in her state. What should Hyewon tell potential employees about her reason for implementing a preemployment drug-testing program? What should she do if a potential employee refuses to agree to the test?Assume Tea brands ChotooChai and BaraChai are competing brands in the market. With arrival of winter season, ChotooChai announces good promotional deals. Using ‘Comparative Statics Analysis’ of demand and supply model: a)How will the managements of the two brands study the short-run and long-run impact on Tea Sales, after the announcement of promotions in the market of Tea? B)Demonstrate and explain, with clearly labelled two panel diagrams, the ‘Rationing Function’ and the Allocating or ‘Guiding Function’ of Price