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Subject: Channel management ABCL Mobile Ltd. wants to spread its wings into rural India and wants your help in identifying the right subdistributor for smaller towns who will be able to take care of rurals areas as well as other nearby smaller towns. They will be working under existing distributors base out of large districts headquators/ cities. They will work on fix percentage determined on the basis of turnover . Establish the selection criteria

Subject: Channel management ABCL Mobile Ltd. wants to spread its wings into rural India and wants your help in identifying the right subdistributor for smaller towns who will be able to take care of rurals areas as well as other nearby smaller towns. They will be working under existing distributors base out of large districts headquators/ cities. They will work on fix percentage determined on the basis of turnover . Establish the selection criteria

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Subject: Channel management

ABCL Mobile Ltd. wants to spread its wings into rural India and wants your help in identifying the right subdistributor for smaller towns who will be able to take care of rurals areas as well as other nearby smaller towns. They will be working under existing distributors base out of large districts headquators/ cities. They will work on fix percentage determined on the basis of turnover

. Establish the selection criteria 

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