An electronics firm is currently manufacturing an item that has a variable cost of $.50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000. Current volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable cost would increase to $.60, but volume should jump to 50,000 units due to a higher- quality product. The electronics firm in Problem is now considering the new equipment and increasing the selling price to $1.10 per unit. With the higher-quality product, the new volume is expected to be 45,000 units. Under these circumstances, should the company purchase the new equipment and increase the selling price?

Practical Management Science
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Publisher:WINSTON, Wayne L.
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S7.24
An electronics firm is currently manufacturing an item that has a variable cost of $.50 per unit and a
selling price of $1.00 per unit. Fixed costs are $14,000. Current volume is 30,000 units. The firm can
substantially improve the product quality by adding a new piece of equipment at an additional fixed cost
of $6,000. Variable cost would increase to $.60, but volume should jump to 50,000 units due to a higher-
quality product.
The electronics firm in Problem is now considering the new equipment and increasing the selling price to
$1.10 per unit. With the higher-quality product, the new volume is expected to be 45,000 units. Under
these circumstances, should the company purchase the new equipment and increase the selling price?
Transcribed Image Text:S7.24 An electronics firm is currently manufacturing an item that has a variable cost of $.50 per unit and a selling price of $1.00 per unit. Fixed costs are $14,000. Current volume is 30,000 units. The firm can substantially improve the product quality by adding a new piece of equipment at an additional fixed cost of $6,000. Variable cost would increase to $.60, but volume should jump to 50,000 units due to a higher- quality product. The electronics firm in Problem is now considering the new equipment and increasing the selling price to $1.10 per unit. With the higher-quality product, the new volume is expected to be 45,000 units. Under these circumstances, should the company purchase the new equipment and increase the selling price?
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