Analyze the historical role of marketing in Financial Services organizations. Based on current trends, predict the potential future evolution of marketing within this sector.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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Analyze the historical role of marketing in Financial Services organizations. Based on current trends, predict the potential future evolution of marketing within this sector.

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