Subject: Introduction to International Business You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria. Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour but does not currently operate outside the Caribbean CARICOM region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore). Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and its product (s) by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course The following is the format for the report. Executive Summary a. Overview of all areas to be addressed in the paper b. Purpose of the assignment c. Mention of specifics as discussed in each section of the paper Background Information a. Background of the chosen company (Braff Manufactoring) b. Detailed information on the product (s) (Barley Flour) c. Detailed SWOT Analysis of the company (information on the product (s) must be included); full sentences must be included (Braf Manufactoring and Barley Flour) Body a. Country Analysis of Singapore with links to the product (s) chosen included. i. Geography, History ii. Political analysis iii. Economic analysis iv. Cultural analysis 1. Hofstede's dimensions must be included as part of the analysis Power distance, uncertainty avoidance, individualism vs. collectivism, masculinity-femininity, short-vs.long-term orientation
Subject: Introduction to International Business
You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria.
Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour but does not currently operate outside the Caribbean CARICOM region.
You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore).
Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.
You will need to keep in mind the domestic realities of the company and its product (s) by conducting a
situation analysis to start. You are also required to suggest an international strategy after an analysis of all
strategies discussed in the course
The following is the format for the report.
Executive Summary
a. Overview of all areas to be addressed in the paper
b. Purpose of the assignment
c. Mention of specifics as discussed in each section of the paper
Background Information
a. Background of the chosen company (Braff Manufactoring)
b. Detailed information on the product (s) (Barley Flour)
c. Detailed SWOT Analysis of the company (information on the product (s) must be
included); full sentences must be included (Braf Manufactoring and Barley Flour)
Body
a. Country Analysis of Singapore with links to the product (s) chosen included.
i. Geography, History
ii. Political analysis
iii. Economic analysis
iv. Cultural analysis
1. Hofstede's dimensions must be included as part of the analysis
- Power distance,
- uncertainty avoidance,
- individualism vs. collectivism,
- masculinity-femininity,
- short-vs.long-term orientation
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