Analyze the role of service design thinking in enhancing the overall customer experience. Provide examples of companies that have successfully implemented service design principles.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Analyze the role of service design thinking in enhancing the overall customer experience. Provide examples of companies that have successfully implemented service design principles.

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