Answer 1 and 2

Cornerstones of Financial Accounting
4th Edition
ISBN:9781337690881
Author:Jay Rich, Jeff Jones
Publisher:Jay Rich, Jeff Jones
Chapter12: Fainancial Statement Analysis
Section: Chapter Questions
Problem 87PSA: A Using Common Size Statements The following income statement and vertical analysis data are...
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Answer 1 and 2

Problem 2 (Segmented Income Statement)
Sterling Company, a wholesale distributor of DVDS, has been experiencing
losses for some time, as shown by its most recent monthly income statement
below:
Sales....
Less variable expenses....
Contribution margin
Less fixed expenses.
Net operating loss...
P1,500,000
588,000
912,000
945,000
P (33,000)
In an effort to isolate the problem, the president has asked for an income
statement segmented by geographic market. Accordingly, the Accounting
Department has developed the following data:
Geographic Market
Central
East
West
Sales...
P400,000
P600,000
P500,000
Variable expenses as a
percentage of sales. .
Traceable fixed expenses....
52%
30%
40%
P240,000
P330,000
P200,000
Required:
1. Prepare an income statement segmented by geographic market, as desired
by the president. Show both Amount and Percent columns for the
company as a whole and for each geographic market. Carry percentage
computations to one decimal place.
Transcribed Image Text:Problem 2 (Segmented Income Statement) Sterling Company, a wholesale distributor of DVDS, has been experiencing losses for some time, as shown by its most recent monthly income statement below: Sales.... Less variable expenses.... Contribution margin Less fixed expenses. Net operating loss... P1,500,000 588,000 912,000 945,000 P (33,000) In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following data: Geographic Market Central East West Sales... P400,000 P600,000 P500,000 Variable expenses as a percentage of sales. . Traceable fixed expenses.... 52% 30% 40% P240,000 P330,000 P200,000 Required: 1. Prepare an income statement segmented by geographic market, as desired by the president. Show both Amount and Percent columns for the company as a whole and for each geographic market. Carry percentage computations to one decimal place.
250 Chapter 9
2. The company's sales manager believes that sales Central geographis
market could be increased by 15% if advertising were increased by
P25.000 each month. Would you recommend the increased advertisine?
Show computations to support your answer.
Transcribed Image Text:250 Chapter 9 2. The company's sales manager believes that sales Central geographis market could be increased by 15% if advertising were increased by P25.000 each month. Would you recommend the increased advertisine? Show computations to support your answer.
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