Apple Inc. (Apple), one of the most valuable companies in the world in terms of market capitalization. Apple led the global technology market by developing innovative products such as the Mac, the iPod, the iPhone, and the iPad which redefined their respective markets. The Apple's approach to innovation which was driven by a passion for creating breakthrough products. Innovation was part of Apple's corporate DNA. Experts said that Apple was innovative because of its ability to iterate designs, devices, and functionality and create products that became a benchmark for customer experience. The Apple's founder Steve Jobs (Jobs) role as the chief innovator of the company. Jobs fostered a culture of secrecy at Apple and inspired employees to come out with path-breaking products by thinking differently. According to experts, it was Jobs's vision of developing 'insanely great' products that had made Apple an icon of innovation. One of the biggest challenges facing Apple was to launch some ground- breaking products in the future and exceed customer expectations. Discussion Questions: 1. Explain the winning strategies of Apple. 2. Describe the organizational culture of Apple. 3. Do you think Apple is moving towards achieving its vision? Explain.
Apple Inc. (Apple), one of the most valuable companies
in the world in terms of market capitalization. Apple led
the global technology market by developing innovative
products such as the Mac, the iPod, the iPhone, and the
iPad which redefined their respective markets. The
Apple's approach to innovation which was driven by a
passion for creating breakthrough products. Innovation
was part of Apple's corporate DNA. Experts said that
Apple was innovative because of its ability to iterate
designs, devices, and functionality and create products
that became a benchmark for customer experience. The
Apple's founder Steve Jobs (Jobs) role as the chief
innovator of the company.
Jobs fostered a culture of secrecy at Apple and inspired
employees to come out with path-breaking products by
thinking differently. According to experts, it was Jobs's
vision of developing 'insanely great' products that had
made Apple an icon of innovation. One of the biggest
challenges facing Apple was to launch some ground-
breaking products in the future and exceed customer
expectations.
Discussion Questions:
1. Explain the winning strategies of Apple.
2. Describe the organizational culture of Apple.
3. Do you think Apple is moving towards achieving
its vision? Explain.
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