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simple applications at the bottom of a market and then relentlessly moves up, eventually displacing established competitors.
developed countries.
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- Read the following excerpt from the article by Michael Schlossberg, three dramatic board failures to learn from. Considering this excerpt, answer the questions that follow. Blockbuster The former worldwide leader in video rentals found themselves on the wrong side of public opinion thanks to a failure to innovate. Blockbuster was once known throughout the world as a leader in home movie and video game rentals. Before the digital age, their products were the Netflix of the day. The problem? They refused to innovate. Sensing changes in the market — including by a start-up known as Netflix — Blockbuster began to push for a more in-demand market, creating programmes that allowed people to get videos delivered directly to their homes. However, it wasn’t enough: The company failed to properly prepare for the rise of the digital age and never created a product like that of Netflix that streamed movies directly to people’s internet devices. Their most egregious failure? A lack of imagination…identify one emerging tech and do additional research about the topic. Summarize and critique the Adner & Kapoor piece, do you agree or disagree with their assertions? How do some of the readings from the other modules complement or argue against Adner & Kapoor? Based on this reading, as per #1, develop a strategic plan by which a company (either existing or new, but be sure to specify) may decide to compete. Again, bringing in other readings is desirable, and your plan should be based on frameworks that we have been learning.Apple Inc. (Apple), one of the most valuable companiesin the world in terms of market capitalization. Apple ledthe global technology market by developing innovativeproducts such as the Mac, the iPod, the iPhone, and theiPad which redefined their respective markets. TheApple's approach to innovation which was driven by apassion for creating breakthrough products. Innovationwas part of Apple's corporate DNA. Experts said thatApple was innovative because of its ability to iteratedesigns, devices, and functionality and create productsthat became a benchmark for customer experience. TheApple's founder Steve Jobs (Jobs) role as the chiefinnovator of the company.Jobs fostered a culture of secrecy at Apple and inspiredemployees to come out with path-breaking products bythinking differently. According to experts, it was Jobs'svision of developing 'insanely great' products that hadmade Apple an icon of innovation. One of the biggestchallenges facing Apple was to launch some ground-breaking…
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