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- i. Businesses are influenced by various forces that exist within the external business environment. Given knowledge of the Remote External environment, conduct a detailed PESTLE analysis of a named Ghanaian company; clearly identifying its Opportunities and threats. For each segment, demonstrate how you scanned, monitored, forecasted and assessed that segment towards identifying the opportunities and threats exposed to your identified organization. ii. With reference to the COVID-19 pandemic, describe how the strategic position (SWOT) of the named company in (i) above has been affected. iii. Describe any two (2) innovative strategies that the company would employ to appropriately respond to the repercussions of the pandemic.The Body Shop The Body Shop may have grown rapidly in its early days, but its founder, the late Anita Roddick publicly dismissed marketing’s role. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘Merchant Wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers? But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, she thought she was way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? The troubles that the Body Shop suffer in this century indicate that a company may publicly dismiss the value of marketing while the going is good. Still, sooner or…One of the most successful business models is the franchise, but it didn't originate with McDonald's. Sir Harold Evans describes the remarkable story of a beauty salon that allowed hundreds of women to own their own businesses. here's the link https://www.youtube.com/watch?v=Ie8qJuXYN7w&t=5s 1. The expansion of Martha Harper’s franchising idea today drives half of all retail sales in America. This means one woman has had a really remarkable effect on America’s economy. So why is she relatively unknown? How did Harper provide a distinctive experience for her customers, franchise owners, and employees? What are her other legacies, in addition to her franchising idea? Martha Harper was sent away at age seven by her father to work as a domestic servant, her profession for 25 years until she saved enough money to start her own business. Can you think of another entrepreneur or public figure with a similar rags-to-riches story? Describe with at least 1 reference in APA style.…
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- The Bureau of Economic Analysis provides profit data for various industries in the United States. Go to www.bea.gov From Data choose By Economic Account – click on National – click on Corporate profits – scroll down and click on Interactive Data. You will be using the table 6.16D “Corporate Profits by Industry”. In your initial response to the topic you have to answer all questions: 1. Based on the most-recent figures, which of the following categories of industry classifications has the greatest profits: Financial or nonfinancial Manufacturing , transportation and warehousing, wholesale trade, or retail trade Durable goods or nondurable goods 2.During the past years, which sectors had the largest and smallest percentage increase in profit? 3. Which sectors, if any, experienced losses? 4. What are the implications of the profit changes for expansion or contraction of the particular industries? 5. Reflection – the students also should include a…1.Describe how a company’s mission statement and objectives affect the way management plans its business portfolio. 2.What does the economic environment consist of as far as marketers are concerned, and why is it so important for them? 3.Who are the Gen Zers, and why will they become interesting to marketers in the future?Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force. Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.
- The problems found in today’s society reflect the new needs of individuals and the new challenges to which they are exposed. Dias (2009) asserts that governments, the market and institutions of the third sector are not able to resolve the challenges of the twenty-first century, so other possibilities should be considered to minimize social disparities (high unemployment, urban poverty, social exclusion and all types of discrimination etc.). Organizations of the third sector are often influenced by a practice immersed in philanthropy and assistance. Demo (2002) criticizes this form of solidarity by pointing out that the intelligence of the beneficiaries is often denigrated. These entities at times are seen as inefficient, ineffective and bereft of responses. In contrast, social entrepreneurship comes, in principle, to respond to the new demands of society, by combining the passion for a social mission with the procedures of traditional economic activities, such as productivity,…Reawaken: A fashion entrepreneur has a flair for fighting poverty Abstract: Social Entrepreneurship is emerging across Europe and new organizations are addressing contemporary challenges through unconventional initiatives that aim to bring social change in a sustainable way. This entrepreneurial spirit that uses innovative ways to pursue social objectives by creating products, services or structures that cater for social needs is a vital element towards sustainable development and the restructuring of regional economies. This case study illustrates aspects of social entrepreneurship in the fashion industry. Keywords: social entrepreneurship, fashion Introduction Hive entrepreneur Maya Cortazzi is setting new trends in the drive to fight poverty through fashion. Her fashion label, ‘Reawaken’, is designed for the customer who wants to look good while doing good. “Reawaken is all about new ways of tackling poverty, helping the environment and using eco-intelligent fabrics,” says Maya. “It…Compare alternatives on an equal basis and select the alternativethat is wisest from an economic standpoint?
