Are there cases where going above an industry benchmark percent for an expense is ok

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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3.Are there cases where going above an industry benchmark percent for an expense is ok? When?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing