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- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. Is Ben Gibson acting legally? Is he acting ethically? Why or why not?Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?Discuss the circular supply chain concept and how it aligns with the sustainability objectives of the Wilson approach.
- GCMMF (AMUL) — Managing Supply Chain to Align Customer Demands: Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food products marketing organization in India. It is a state-level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to farmers and also serves the interest of consumers by providing quality products and value for their money. It had Amul as the flagship brand, which is a market leader in milk products. The annual sales turnover of GCMMF in 2019-2020 was Rs. 38,542 crores. The product mix includes bread spread, powder milk, cheese, dessert, health drink and fresh milk. The State Marketing Federation comprises of 17 dairies, 10,675 villages and 2.2 million milk producers in Gujarat State. The value chain of GCMMF consists of -Milk Production - 2.6 million Farmers ;Milk Collection – 1,27,92 Village Co-op Societies; Milk Processing – 13 Milk Processing Unions; Marketing – GCMMF;Distribution – 3000 Distribution Points;…Compare and equate upstream and downstream supply chain associates. Explain that the worth supply network would be a stronger concept than the supply chainSupply chain management covers the planning and execution of processes required to execute a product's flow, from acquiring goods and materials through production and distribution to the final customer. In what way does the company reach its maximum efficiency and how can we determine the improvement in the ultimate outcome?