As a highly admired international entrepreneur, you have been invited to give a speech on the need to adapt products and services when entering into global markets. Explain to your audience three reasons why localization or adaptation may need to be done by firms to ensure the success of the product or service in the foreign markets. Provide relevant examples in your explanation

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 3DYMP
icon
Related questions
Question

As a highly admired international entrepreneur, you have been invited to give a speech on the need to adapt products and services when entering into global markets. Explain to your audience three reasons why localization or adaptation may need to be done by firms to ensure the success of the product or service in the foreign markets. Provide relevant examples in your explanation

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing