As a marketing controller of a company, you have been asked to develop a customer-performance scorecard for your company's toy division. List three measures you might include.

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter12: Systems Development: Investigation, Analysis, And Design
Section: Chapter Questions
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As a marketing controller of a company, you have been asked to develop a customer-performance scorecard for your company's toy division. List three measures you might include.

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