As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic market. Discuss key issues and concerns arising from the fact that you, the manager are also the researcher.
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- As marketing managers for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic market. Discuss key issues and concerns arising from the fact that you, the manager are also the researcher.You have just been hired by Nestle Water Multinational Company to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in the Punjab Pakistan. The company’s desire is to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. In order to do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of a what you perceive to be a marketing network for Nestle Water?Nestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?
- You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand. answer should be 1 page long min.As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; andAs the starting point of the Marketing Strategy, please address the following two areas in a reportto management. This report should be no more than 600 words. For an exchange to take place successfully, all the gaps in the marketing process should besuccessfully covered between production and consumption. Discuss any three gaps youbelieve to be most relevant to your business in the marketing process of CBD oils inSouth Africa. As part of your report, discuss two intermediaries of your choice that wouldbe responsible for closing the gaps. You are required to consider the impact of the macro‐environment to the business priorto the launch of your product. Discuss any four variables in the macro‐environment youbelieve to have the most impact on the CBD oil market.
- You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Quetions One of your roles is to advise the management on how to allocate marketing funds around the product portfolio held by the organization. Using examples, describe how you would apply the Boston Consulting Group (BCG) model to classify the products at your company. Use a sketch where necessary.You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share.a) Describe the process your company went through in the development of the new productYou are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share. Question Upon launch of the new product, it will go through the diffusion process. Using a sketch, describe the diffusion process the product will go through while highlighting the strategies you will apply to ensure the adoption process is fast.
- You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. . 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?Your firm is planning to begin marketing a consumer product in several global markets. You have been given the responsibility of developing plans for market research to be conducted in Mexico , France, and China. In a role playing Siri present the difficulties you expect to encounter. If any in conducting research in each of these areas.