You are the Marketing Manager of COMPUTEX LIMITED, a company dealing in the production and distribution of computer hardware and software. Your markets cover the whole of Kenya and the East African Region where you deal mainly with other organizations that require your products either for re-sale or business operations. Your company has just developed a new product and you are required to come up with effective marketing strategies that will ensure the product takes off upon introduction. Your industry is very competitive with very well-established players. Your existing products are well received in the market and your company commands a substantial market share.
a) Describe the process your company went through in the development of the new product
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