Develop a brief marketing plan for a new product that you will launch in your country

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 1DYMP
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Develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product.  Should be a marketing plan outline as follows:

Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?

Target Market for the Product: Which group of consumers is the product targeted to?

Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.

Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?

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9780357033791
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