Barry McGuire wants to purchase a dry-cleaning firm. Barry has heardof the SWOT analysis and wants to use this methodology to determinewhether he should purchase the business. He found the following information:The dry cleaner is located in a busy shopping center and currentlydoes all the cleaning on the premises. It has three commercial accountsthat make up 20 percent of its business. The population in the local area isgrowing by approximately 6 percent per year. Located across the street inanother shopping center is a price-cutting dry cleaner that advertises heavilyin the local area. With the exception of this shopping center and theproperty across the street, all property in this area is zoned residential. Mostof the residents in this area are professional people who wear suits to work.The shop has an assumable lease, and the lease has a fixed rental fee for thenext 5 years. Barry has had 5 years of experience in the dry-cleaning businessand would run the shop full time. Based on this information, perform aSWOT analysis.

Barry McGuire wants to purchase a dry-cleaning firm. Barry has heardof the SWOT analysis and wants to use this methodology to determinewhether he should purchase the business. He found the following information:The dry cleaner is located in a busy shopping center and currentlydoes all the cleaning on the premises. It has three commercial accountsthat make up 20 percent of its business. The population in the local area isgrowing by approximately 6 percent per year. Located across the street inanother shopping center is a price-cutting dry cleaner that advertises heavilyin the local area. With the exception of this shopping center and theproperty across the street, all property in this area is zoned residential. Mostof the residents in this area are professional people who wear suits to work.The shop has an assumable lease, and the lease has a fixed rental fee for thenext 5 years. Barry has had 5 years of experience in the dry-cleaning businessand would run the shop full time. Based on this information, perform aSWOT analysis.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter11: Simulation Models

Section11.4: Marketing Models

Problem 35P

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