Based on the minimax regret decision rule, which production volume would Zynex Co choose? 300,000 units 200,000 units Ⓒ250,000 units 150,000 units

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Zynex Co manufactures a range of electronic devices, which it sells to online stores
and retail outlets. It has a risk-seeking attitude and its objective is to maximise profit.
Six months ago it released a new version of its smartphone, the ZV. Zynex Co's main
smartphone competitor has announced that it will launch a new version of its
smartphone in one month's time and Zynex Co is concerned about the effect of the
launch of this rival product on future demand for the ZV.
For each of the previous ten smartphones launched by its competitors, Zynex Co's
marketing team has analysed the impact on Zynex Co's sales performance. This
data was retained specifically for the purpose of forecasting future demand of Zynex
Co's smartphones and is stored in the company's financial database. Based on this
analysis, the marketing team has identified three possible outcomes for the impact
on the demand of the ZV: a small decrease, a medium decrease and a large
decrease.
Production volumes for the ZV need to be adjusted, and based on the potential
changes in demand, Zynex Co has determined four production volumes. The
following pay-off table has been produced showing the possible profits which can be
earned:
Production volumes (units)
150,000
200,000
250,000
300,000
Demand
Probability
$'000
$'000
$'000
$'000
Small
0.5
2,000
decrease
2,800
3,200
3,400
Medium
0.3
decrease
1,000
1,100
1,500
1,200
Large
decrease
0.2
900
1,000
700
600
3 Help/Formulae Sheet
Transcribed Image Text:Zynex Co manufactures a range of electronic devices, which it sells to online stores and retail outlets. It has a risk-seeking attitude and its objective is to maximise profit. Six months ago it released a new version of its smartphone, the ZV. Zynex Co's main smartphone competitor has announced that it will launch a new version of its smartphone in one month's time and Zynex Co is concerned about the effect of the launch of this rival product on future demand for the ZV. For each of the previous ten smartphones launched by its competitors, Zynex Co's marketing team has analysed the impact on Zynex Co's sales performance. This data was retained specifically for the purpose of forecasting future demand of Zynex Co's smartphones and is stored in the company's financial database. Based on this analysis, the marketing team has identified three possible outcomes for the impact on the demand of the ZV: a small decrease, a medium decrease and a large decrease. Production volumes for the ZV need to be adjusted, and based on the potential changes in demand, Zynex Co has determined four production volumes. The following pay-off table has been produced showing the possible profits which can be earned: Production volumes (units) 150,000 200,000 250,000 300,000 Demand Probability $'000 $'000 $'000 $'000 Small 0.5 2,000 decrease 2,800 3,200 3,400 Medium 0.3 decrease 1,000 1,100 1,500 1,200 Large decrease 0.2 900 1,000 700 600 3 Help/Formulae Sheet
Elag for Review
Based on the minimax regret decision rule, which production volume would Zynex Co choose?
300,000 units
200,000 units
Ⓒ250,000 units
150,000 units
Transcribed Image Text:Elag for Review Based on the minimax regret decision rule, which production volume would Zynex Co choose? 300,000 units 200,000 units Ⓒ250,000 units 150,000 units
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