Based on your understanding of Economic Value per Lead, explain which of the below mentioned channels will be more profitable?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on your understanding of Economic Value per Lead, explain which of the below

mentioned channels will be more profitable?

 

of Average order
value ($)
Channel
No. of Visits
No. of Leads
No.
conversions
Facebook
150
20
4
250
LinkedIn
150
7
350
Transcribed Image Text:of Average order value ($) Channel No. of Visits No. of Leads No. conversions Facebook 150 20 4 250 LinkedIn 150 7 350
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