Bob Weinstein, who co-founded and headed Disney's Miramax film unit, made the following statements: Bob: I used to wonder how Harvey viewed a movie; what was the quality he was looking for in making a decision to buy? He gave me an answer I've never forgotten. He said, "I actually watch a movie for the movie's sake, just as if I had paid my $7 to see it. Whether it was costing me $2 million or $7 million to acquire it, that wasn't in my mind. It was just, literally, did I enjoy the movie for its own sake?" You follow your instincts and enjoyment rather than a formula in your head; you buy it on your gut. (1) Describe the information-processing style that Bob is talking about. (2) Describe the other styles and their significance in decision-making.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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3. Bob Weinstein, who co-founded and headed Disney's Miramax film unit,
made the following statements: Bob: I used to wonder how Harvey viewed a
movie; what was the quality he was looking for in making a decision to buy?
He gave me an answer I've never forgotten. He said, "I actually watch a
movie for the movie's sake, just as if I had paid my $7 to see it. Whether it
was costing me $2 million or $7 million to acquire it, that wasn't in my mind.
It was just, literally, did I enjoy the movie for its own sake?" You follow your
instincts and enjoyment rather than a formula in your head; you buy it on your
gut.
(1) Describe the information-processing style that Bob is talking about.
(2) Describe the other styles and their significance in decision-making.
Transcribed Image Text:3. Bob Weinstein, who co-founded and headed Disney's Miramax film unit, made the following statements: Bob: I used to wonder how Harvey viewed a movie; what was the quality he was looking for in making a decision to buy? He gave me an answer I've never forgotten. He said, "I actually watch a movie for the movie's sake, just as if I had paid my $7 to see it. Whether it was costing me $2 million or $7 million to acquire it, that wasn't in my mind. It was just, literally, did I enjoy the movie for its own sake?" You follow your instincts and enjoyment rather than a formula in your head; you buy it on your gut. (1) Describe the information-processing style that Bob is talking about. (2) Describe the other styles and their significance in decision-making.
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