briefly discuss how the fact that the customers are internal would change the process of managing the four phases of the service life cycle

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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briefly discuss how the fact that the customers are internal would change the process of managing the four phases of the service life cycle

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9780357033791
Author:
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Publisher:
South Western Educational Publishing