Marketing is the process of creating, communicating, and delivering value to _________. a. target customers b. public sector c. government d. competitors Clear my choice
Q: Mobile marketing relies on three primary tools to reach and engage customers. Which of the following…
A: The process of promoting the product on mobile devices with the help of campaigns and advertisements…
Q: The format in which information is presented isoften vital. (a) If you were a harried…
A: Delivering the outcomes in "pictures" (charts & graphs) & in a single sheet if possible,…
Q: Search the internet. Choose news, an incident, a trend, or an interesting event of the day. Also,…
A: Real-time marketing (RTM) demonstrates that a company is up to date on current events and allows…
Q: 2. Refer to the previous activity and create a table of information from the following: Identify and…
A: Types of Reports Annual Report Sales and Revenue Report Inventory Report Marketing Report Website…
Q: Describe the need of performing a A. MARKET ANALYSIS B.BUSINESS ANALYSIS/INDUSTRY ANALYSIS to…
A: Market analysis refers to the market research that an organization conducts in order to evaluate the…
Q: Strategic planning emphasizes the importance of a marketing role that works effectively for their…
A: Strategic planning definitely emphasizes the importance of marketing role which works effectively…
Q: Which of these activities are not provided by a marketing intermediary? O a. Manufacture the…
A: Marketing can be explained as various activities that the company or organization undertakes to…
Q: 0% plagiarism, please write it own your own words. And stop rejecting the question it's not an…
A: RCC is the greatest maker of Cement in entire of Oman and considered as one of the Pioneers of…
Q: a. What are good strategies for sales territory management for a maufacturing and distribution…
A: The meaning of an area the executives depicts an interaction that helps inside salespeople by…
Q: your self introduction as the salesperson of Seats Unlimited - your actual selling proposal and…
A: The self introduction and the selling proposal are types of sales strategy which are used by the…
Q: e-government platform that solely offers information as part of their business model refers to a…
A: This statement is false.
Q: 4- Which of the following is NOT one of the 10 main types of entities that organization's market?…
A: 4. 10 main type of entities of an organizations market are: Goods, Service person events experience…
Q: Prepare a IMC Plan based on the product or service selected in the Learning Team Integrated…
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…
Q: How does identifying trends in the marketplace help marketers’ strategicplanning efforts? a. It…
A: The marketing strategist help the marketers to plan out their roadmap to reach out their set…
Q: keting Analytics Vs Big Data Marketing (strictly 1 page)
A: Big Data is described as massively vast and complicated data that may be stored in conventional…
Q: Which of the following is a key consideration when implementing a marketing plan? a. Determine…
A: Marketing plan is develop to carry out a smooth outline for promoting a product to its target…
Q: The true nature of marketing today is not serving the customer; it is outwitting & outfitting one’s…
A: The facts really confirm that the marketing War can be battled today by following the standards of…
Q: Salesmen and marketers want a better relationship with customers who are _______. a. Nonprofessional…
A: The marketers use the knowledge of consumer behavior during the process of marketing strategy…
Q: Are the following statements True or False? Explain (in a few sentences) why. a)…
A: “Since you have asked multiple questions, we will solve the first question for you. If youwant any…
Q: Marketing has been viewed as an ongoing or _______process involving a set of interacting and…
A: Marketing has been viewed as an ongoing or dynamic or ever changing process involving a set of…
Q: An unsatisfied need is a gap between a person's actual and desired states on some physical or…
A: 1. An unsatisfied need is something that cannot be fulfill. Marketers cannot create needs deriving…
Q: 1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve…
A: Marketing is a set of processes through which an organisation is able to sasfy the consumer needs by…
Q: Apply the Message Execution Forms, used in major advertising decisions in the current market…
A: Dramatization: It focuses more on the action and excitement, while viewing is much easier, there is…
Q: Restriction on advertising assumes a general increase in prices. True False How does government…
A: “Since you have asked multiple questions, we will solve the first question for you. If you want any…
Q: Search the internet. Choose news, an incident, a trend, or an interesting event of the day.Also,…
A: Ans. Introduction Newsjacking is the point at which a brand or firm notices or makes a mission…
Q: Which of the following statements about marketing is FALSE?Single choice. a.Marketing can affect…
A: Marketing can be defined as a field of business studies which deals with hoe a company makes its…
Q: To deliver real value to marketers, mark a. be obtained inexpensively b. • provide useful customer…
A: The correct answer is b.
Q: ABB Industries LLC wants to maximize the performance of its field sales forces. What approach would…
A: Increasing sales are the most important activity for a business organization because it helps in…
Q: All companies love to reduce costs, but this is not always feasible. Environmental factors can cause…
A: A cost is the resources value in monetary terms spent by the business to produce and deliver the…
Q: How is the Five-C framework similar to the Five Forces framework originated by Michael Porter?…
A: The Five C’s framework is powerful, and it impacts a company’s culture where it helps in getting the…
Q: Which of the following most likely represents the reason firms attempt to implement sound marketing…
A: Sound marketing strategy is a strategy to earn maximum profits in the business .The marketing plan…
Q: The final step in the marketing process is ________. a. Understanding the marketplace. b. Building…
A: The core activity of a business are production where the value is produced and marketing where the…
Q: 1) Which of the following is most essential to any definition of marketing? A) demand management B)…
A: 1) Which of the following is most essential to any definition of marketing? Marketing - The activity…
Q: Marketing and Selling is mostly about
A: The correct answer is engaging with the Customer, getting their perspectives right.
Q: The time lag between the performance of marketing activities and their results O a. increases the…
A: Marketing activities communicate with customers in order to understand their needs and demands,…
Q: Identify the advantage of product specialized sales organization from the following: a. Geographic…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Which option best describes prospectors? a) They scan the environment continuously for emerging…
A: Prospecting is a primary step in the sales process. It consists of identifying potential customers,…
Q: A dressmaker which produces custom-made clothes for her customers is an example of _________. a.…
A: Marketing is done to attract customers and sell them the products or services. The first step done…
Q: 7) Banks, credit companies, insurance companies, and other businesses that help finance transactions…
A: 7) Banks, credit companies, insurance companies, and other businesses that help finance transactions…
Q: With advertising, distributors avoid intermediaries in the supply chain and sell products directly…
A: Advertisement is one of the important parts of promotional mix. The main objective of the…
Q: the process by which marketers try to create an image or identity in the minds of their target…
A: The positioning is the entire process with the help of which the marketers want to make a image or…
Q: The BCG matrix approach is problematic in that it ________. A. tends to undermine the importance of…
A: BCG means Boston Consulting Group. This group developed a business matrix to strategically locate…
Q: Salesmen and marketers wants a better relationship with customers who are _______. a. Aggressive b.…
A: Customers are the people who buy the goods and services of the business organization.
Q: What is selling? a. Same as marketing b. Part of marketing c. More than a marketing d. Different…
A: The 3 most core functions of any business are: Production Finance Marketing Production takes care…
Q: A-price cutting tends to decrease. B-competition tends
A: The answer to this question is all of these alternative arr correct.
Q: Assume you are the marketing manager for an automotive company. Briefly explain all the steps you…
A: Understanding The Market And The Needs And Wants Of Customers To create want-satisfying market…
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- Restriction on advertising assumes a general increase in prices. True False How does government provide incentives? A. Favored status for bidding on government contracts B. Tax breaks for truckers C. Behavioral changes of industries D. Subsidies for not producing Consumer ignorance is a market failure because of _________________. A. asymmetrical information B. negative externalities C. perfect information D. All of the aboveHow does identifying trends in the marketplace help marketers’ strategicplanning efforts? a. It informs about trends that may impact sales. b. It shows how the market is changing. c. It provides insight on how to best reach consumers. d. It reveals what consumers desire from the market. All of the above help marketers’ strategic planning efforts.1. All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t. 2. Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price 3. Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs. 4. Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others.
- 1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?A company’s sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.Critics claim that Internet tracking infringes consumer privacy rights and that the industry is out of control. Should marketers have access to such information? Discuss the advantages and disadvantages of this activityfor both marketers and consumers. (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning; Reflective Thinking)
- Marketing communication can be defined as the process of informing,persuading and reminding customers about a company’s product and services. Marketing communications consist of six elements. Discuss with examples, twomarketing communications elements that you would recommend to a companylike Netflix.When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductWhich of the following is a key consideration when implementing a marketing plan? a. Determine the appropriate marketing mix core linkage. b. Review the balanced scorecard. c. Perform a marketing audit d. Link responsibility with authority.
- The most formal and best definition of marketing is ___________ a. Meeting needs profitability b. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. c. Improving the quality of life for consumers d. Marketing is an organizational function includes the 4PsHow is the Five-C framework similar to the Five Forces framework originated by Michael Porter? Select one: A. Both are meant to facilitate analysis of the market in which a company operates. B. Both excel at analyzing an offering's ability to create market value. C. Both are concerned with whether the company and its competitors operate within the same industry. D. Neither can accommodate cross-category competition. E. Both focus on customer needs rather than industry boundaries.In a small group, research a company and constructa growth-share matrix of the company’s products,brands, or strategic business units. Recommend a strategyfor each unit in the matrix. (AACSB: Written andOral Communication; Reflective Thinking)